Kevin Carroll is the author of ‘The Red Rubber Ball at Work’ and ‘Rules of the Red Rubber Ball’ powerful books on integrating play and work.
Does your corporation have a creative culture? Do you have a workforce that creatively produce higher quality work, despite lower headcount, and less financial incentives? Listen to the Tech MBA Minute (produced by Tech MBA Online) interview with Kevin has he takes us on a journey of integrating work and play in business.
Jason Falls is a thought leader in the new media space and I had an opportunity to talk with him recently about social media strategy.
Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement.
I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.
If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Gary C. Johnson Law Offices, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.
SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)
Nuggets from our Interview
Social Media strategy: Start with the end in mind.
Social Media strategy is about setting measurable goals.
Make your social media goals singular.
After the goals are established then you can focus on tactics of how to get their.
I recently conducted a personal branding interview with Seth Godin Marketing Guru and best selling author of dozen books including Purple Cow, Tribes, and The Dip to name a few. The focus of our conversation centered on Seth recently released book called Linchpin, which in my opinion is his most profound book.
In my interview with Seth Godin we discussed two significant topics from his book: Genius and the Factory. Being a native of Detroit both of these topics resonated especially the Factory concept. ‘The Factory’ has been the motor of Detroit for almost a century with the automotive industry building the middle class in our nation with mass production.
Seth also provides his perspective on personal branding.
BrandCampU: RT @IABCDetroit: The IABC Detroit Daily is out! http://bit.ly/cxEd3C ▸ Top stories today via @gchadwick @brandcampu @oakbridge @digitalvision 12 February 2011, 10:14 pm
digitalvision: RT @IABCDetroit: The IABC Detroit Daily is out! http://bit.ly/cxEd3C ▸ Top stories today via @gchadwick @brandcampu @oakbridge @digitalvision 12 February 2011, 8:38 pm
IABCDetroit: The IABC Detroit Daily is out! http://bit.ly/cxEd3C ▸ Top stories today via @gchadwick @brandcampu @oakbridge @digitalvision 12 February 2011, 8:26 pm
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