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The 92,000 Hour (30-Day) Personal Branding Challenge #92khrs

The 92,000-hour challenge is a personal branding exercise that was birthed at Brand Camp – NYC on Tuesday, May 24th as a method to get people (Human Brands) to re-think our life work (or what we were designed to do.)

What’s the significances of 92,000 hours?

The average person lives 78 years in the United States, which translates, to 683,200 hours that a person will live. Many people are starting to eat healthy and working out so many individuals will live beyond the average life expectancy. The two biggest activities a person will engage in, in their life is sleeping and working.

If a person works from age 21 until age 65 and works 40-hours per week they will work 92,000 hours. The data shows us that the average person will work past age 65 and works more than 40-hours per week. So the number 92,000 hours really represents the minimum number of hours that a person will work in their life.

How the Challenge Works/Requirements

Here is how the 92,000-hour challenge works. For the next 30-days, starting June 1, 2011 we are going to work on fleshing out our life purpose by creating a bucket list.

  • Identify an Accountability Partner: You must identify an accountability partner. Your accountability partner will help to keep you accountable to following through.
  • Get Listed: Add your name to the 92,000-hour challenge Google Doc list. The purpose is to develop a community of people that will be catalyst who will help us better understand what we were designed to do (optional) - (Must Request Access to be included on the list)
  • Use the Hashtag: Use the hashtag #92khrs when you share your content in Twitter so that we can track comments.
  • Create Weekly Blog Post: Each week you are required to publish at least one blog post whether it is video or text and share it via Twitter with the hashtag #92khrs.
  • Create a Bucket List: The output is to create a bucket list of things that you believe that you would like to spend your 92,000 hours doing.

Weekly Blog Post Topics

  • Topic #1- When I Grow Up: Create a list of what you wanted to be when you grew up! Identify the dreams you had when you were younger before people grown ups told you your dreams were not possible.
  • Topic #2- Skill Set: Identify your skill sets and create a skill set inventory (This is not a list of things that you do on your current job.)
  • Topic #3- Idea Job Description: Create your idea job description and work environment. Think about this from the perspective of being your own boss.
  • Topic #4- Side Project: Create a side project that you could work on to give you some real world experience doing what you dreamed off.

Launch Date: Wednesday, June 1, 2011

End Date: Friday, July 1, 2011

Why are we doing this in a public domain? The reason is to make you and me more accountable. Making a public statement creates positive peer pressure and will help us stay committed to following through for the next 30-days of the challenge.

Please leave a comment if you plan on participating in the 92,000 hr personal branding challenge.

Add your name to the 92K Hours Challenge List in Google Docs: http://bit.ly/92khrs_list (Must Request Access by clicking the link)

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Announcement: @clayman Brand Camp Topic. Built From Scratch: Creating Something

Greg Clayman, Publisher of The Daily

Today we are excited to announce Greg’s topic for Brand Camp – NYC. The Daily is a category first: a tablet-native national news brand built from the ground up to publish original content exclusively for the iPad.

Built From Scratch: Creating Something New

Created by a small team of “intrapreneurs” within the halls of News Corporation, The Daily launched in February 2011 with the mission to provide the best news experience by combining world-class storytelling with the unique interactive capabilities of the iPad. Greg Clayman is the Publisher of The Daily, charged with managing the game-changing shifts in technology, process, subscription models and approach to content enabled by the latest developments in Tablet Media. Only a few months out from the launch of The Daily, Greg will discuss what went into building this cutting-edge product and what it takes to run it every day.

Bio

Greg Clayman is the Publisher of News Corporation’s The Daily: the first national news publication built from the ground up to create original content exclusively for tablet devices. Prior to The Daily, Greg was executive vice president of Digital Distribution & Business Development for MTV Networks and ran MTVN Mobile Media. There he managed digital business across MTVN’s channels to develop and manage new opportunities for digital content and strategic partnerships. Before joining MTVN, Greg co-founded Upoc, one of the first mobile media companies in the United States, and ran its marketing, sales and business development groups.

Register: http://bcnyc.eventbrite.com

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What do you SEE?

Today what do you SEE?

Why do some Creative’s, Visionaries, Leaders, CEO’s, Athletes, Educators, and Entrepreneurs SEE opportunities when others SEE: junk, risk, 0.4 seconds and a relentless defender, and under performing students (who are diagnosed as ADD -Attention Deficit Disorder because they are over mediated and under exposed to resources that could unlock their true potential). The Internet, TV, and digital technology are great tools but nothing parallels the ability of the human mind to tap into a reservoir of creativity, ideas, knowledge and passion to create something that has never before existed.

I challenge you today to Zig when everyone else is Zagging. I challenge you to write an original blog post versus copying and re-hashing old, tire content that isn’t original. I challenge you to work on that idea that you have sat on for the past 5 years and as Seth Godin says, ‘Ship it’.

If the idea that you SEE stays locked up inside of you and is never released it is useless and has zero value. The impact of your idea is only felt when it is birthed and set free to change the lives of others.

Today what do you SEE?

Photo Credit to Shawn Lee

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Our Connected World by the Numbers

There are approximately 6.5 Billion people on the planet and we live in a hyper-connected world where we are increasingly communicated via online. As you continue to map out your digital footprint think about the Facebook, Twitter, internet connectivity, and mobile device usage is impacting personal brand.

  • 6.5 Billion people on the planet
  • 1.73 Billion Internet Users in 2009
  • 75 Million Twitter Users
  • 50 Millions Tweets Sent per Day
  • 126 Million Blogs on the Internet
  • 90 Trillion Emails Sent in 2009
  • 2.3 Trillion Text Messages Sent by 2010
  • 75% of Internet Connected Homes Use Social Networks (61% of all U.S. Households)
  • 28,800 Hours YouTube Video Uploaded per day.

Raw numbers alone are useless. These stats are being provided for you to determine their true impact to you and your personal brand.

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Brand Ambassadors in The Digital Workplace

This blog post was inspired by David Armano post, “How to be an Effective Corporate Ambassador.”

Think back to 1984, some Millennials were just born. Heck I wasn’t even in high school yet. What did the workplace look like pre-social media (as we know call it today)?

The digital workplace today is convoluted because corporations/organizations haven’t caught up with the lifestyles of the new digital worker. Most companies don’t have a social media policy (in the United States its 29%) in place or have created a culture that embraces or addresses the changing behaviors of the new digital worker. The new digital worker is hyper-connected with blurring lines between their personal and professional lives; but if harnessed properly the new digital worker has untapped potential that could be invaluable to the corporation that they represent.

The term personal branding also didn’t exist in the form that it does today back then. Depending on what side of the fence you are on personal branding gets mixed reviews. Is it EGO, does it exist, do you need it or is it authentic? At the end of the day we all know that we have to stand out to be recognized and to establish and position ourselves for opportunities we desire whether personal or professional. For the sake of argument we will call personal brands in the corporate workplace ‘brand ambassadors.’

As brand ambassadors we share the following qualities

  • We all have voices
  • We all have networks
  • We all have influence/reach
  • We talk about things we are passionate about
  • We are hyper-connected

Who do you Represent?

All Americans have freedom of speech which is protected by the constitution of the United States that protects your rights to say what you want. But say something crazy online and see how long that freedom is protected. What you say can and will be held against you, remember an ambassador represents all the entities they are attached to them personally and professionally.

When you are online after hours or during work hours who do you represent? This question was easily answered a decade ago for most people. If you ask them what they did on their own time they would say it is their business. Today this isn’t true because who you are after hours can affect the brand you represent.

  • Corporate Accounts: If your job requires you to have co-branded corporate profile(s) you have specific requirements and obligations with these accounts.
  • Portable Personal Brand: Every person should have portable personal brand that moves with them if they change careers and employers. This includes your rental property (social networks like Twitter) and digital real estate that you own (your dot com/online hub.)

Who is Responsible?

Is the employer or the employee responsible for the digital workplace? This is a very broad question with many different answers, but the short answer is that the responsibility is shared. It is the corporation’s responsibility to create a culture that properly manages employees in an environment that is influenced by social technology. On the other hand the employees have the responsibility to monitor and manage their corporate and personal ecosystems that balances every move, decision, and status update that they make.

As brand ambassadors we have a shared responsibility to ourselves and the corporate/organization that we represent to perform on their behalf which is mutually beneficial. As early adopters brand ambassadors will play an integral part in helping to establish the digital workplace that will impact future workers and company culture.

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