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Brand Insights Detroit Workshop: Re-Branding Detroit Businesses and People

Register: www.brandinsights.eventbrite.com

It is time to start working on your branding goals for 2011! Time to re-think your personal and corporate brand strategy for the new decade. We have created an experiential event in the Detroit Eastern Market on Thursday, January 20, 2011 to help you reach your goals.

Brand Insights Detroit: Personal and Corporate Branding Workshop was birthed out of my desire to provide personalized attention to entrepreneurs, business leaders, and business owners about branding. This event is designed for the business and interactive communities in the metro Detroit region.

One of the big questions I get is that people love Brand Camp but want a one-on-one experience so creating Brand Insights is a way to create that small group environment. This workshop is limited to 15 like-minded entrepreneurs, business leaders and business owners. The workshop is designed to provide personalized attention in developing and re-thinking your personal and business brands and how to integrate their missions seamlessly.

The Detroit Experience
I also wanted to do a project in Detroit and I couldn’t think of a better place than in the Detroit Eastern Market. You can experience the flavor of Detroit Eastern Market as we host our event in one of the premier Lofts in Detroit, FD Lofts on Russell Street and eat lunch catered by the famous Russell Street Deli.

Russell Street Deli

FD Lofts in Detroit Eastern Market

Learn in-depth insights on how to brand yourself and your business in an energetic 8-hour day. The workshop will be led by two branding and marketing minds (Hajj E. Flemings and Matthew Kruchko) in a unique hands on facilitated environment.

A large portion of the day will be dedicated to addressing specific personal and corporate branding challenges. The afternoon will be spent in full consulting mode we will review brand problems or ideas in front of the group so everyone can connect and collaborate in the learning process. The attendance has been limited to provide great opportunities for quality networking and building valuable relationships.

Schedule

Morning: 8:30am-12pm Personal & Corporate Branding Workshops

Lunch: 12pm-1pm Catered Lunch

Afternoon: 1pm-4:30pm Consulting on Brand Problems/Ideas

Expectations

• Each attendee will walk away with a brand brief that they have completed with the framework for their personal and corporate brands.
• Learn best practices on using social media to build brand awareness and market you and your business.
• Learn how to develop an online personal brand.
• Brand-Building 101: Basic Tools and Principles of Building a Powerful and Memorable Brand
• Understand what brands really are and how brand-building works.
• Introduces key elements of the basic brand communications toolbox and how they work together to enable you to tell your brand story with clarity, consistency and impact.
• Discussion (Q + A) and collaboration on brand challenges of attendees.

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Brand Camp ’10: Registration Back Open!!! (Limited Seats) – Room Change

Good News!!!!

Due to the overwhelming demand for Brand Camp ’10 our team has worked hard behind the scenes to accommodate the demand. To address this issue and to provide an opportunity for as many people who are interested in attending we were able to change rooms.

However there are limited seats available, once these seats are sold we have exhausted all options.

Listed below are the Voices you have the opportunity to hear:

Speakers

  • Hajj Flemings – Founder/Principal of Brand Camp University
  • PR Sarah Evans - President of Sevans Strategy/Founder of #journchat
  • Ari Weinzweig – Founder of Zingerman’s Deli
  • Lynne D. Johnson - SVP of the Advertising Research Federation
  • Peter Shankman – Founder of Help A Reporter Out (HARO)/The Geek Factory
  • Wayne Sutton – Marketing Strategist at TriOut
  • Cd Vann – Founder of unGeeked e’Lites Retreats
  • Olivier Blanchard – Principal at Brand Builder Marketing

We look forward to seeing you at Brand Camp ‘10

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Eric Brown of Urbane Apartments Says Personal Brand Isn’t New

We had a chance to sit down with Eric Brown (@eric_urbane) and talk a bit about the hot topic of personal branding. Like many, Eric doesn’t necessarily feel the subject of personal brand is anything new. The number of followers and your online presence isn’t nearly as significant as the potential to build your business through authentic channels.

Marketing has changed from how a business communicates with an audience, and this ultimately changes how brand are perceived. Personal or business, brands need to be part of the authentic package, just as it was before the Internet came into existence.

Eric’s takeaway is that employees now need to be dynamic in order to help not only their personal brand, but the brand of company they work for.

Eric has been true champion of his community. He’s supported many of the local events and business in the Detroit metro area. Eric and his team can be found at www.theurbaneway.com and www.urbaneapts.com.

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5-Ways to Attend Brand Camp ’10 for Free!

Brand Camp '10

Brand Camp ’10 theme centers round entrepreneurial thinking so I thought a blog post that fosters that mindset to attend Brand Camp would be a great topic.

How do you fund your vision? Whether you run a start-up, work for someone or have entrepreneurial aspirations life revolves around problem solving. History celebrates the great minds that use creative capital to get to their end results.

Brand Camp is a great event (with great speaker: Olivier Blanchard, PR Sarah Evans, Wayne Sutton, Peter Shankman, Lynne D. Johnson, and CD Vann) so I thought it would be cool to provide strategies to help people attend Brand Camp ’10 for free. I have listed a few options from micro financing to having a garage sale.

Conference Website Link: www.BrandCampU.com

1. Go Fund Me

Go Fund me (http://www.gofundme.com) is a way to raise money for your ideas and dreams via Micro-financing. People are willing to support events or causes that they believe in. Start by putting together a list of educational, career and networking benefits. A recent example of this is Heather MacDonald who raised $419 to attend the #Epic #Tweet-up in Detroit. Surely you can raise $75.

2. Employer Sponsorship

Employee Driven

Most companies are looking for ways to grow their social presence be proactive pitch your employer. Become the brand ambassador for your company and but together a business case of how a day at Brand Camp will benefit the company.

Employer Driven

Employers looking to integrate social media into their marketing mix should understand this is not just the job of one person. You can equip your employees/staff with the tools needed to become more knowledgeable using social networks for business. Employers can sponsor three or more employees for a small investment of $75 a ticket.

3. Corporate Sponsorship

Put together a proposal for a company that you will represent at Brand Camp by blogging and tweeting for them. Be creative maybe you can wear a company shirt and become a human billboard and create some social capital they can use Flickr, Twitter ,etc.

4. Garage Sale (Estate Sale)

For high society folks that don’t attend garage sales you can call it an ‘Estate Sale’. What is the difference? Typically it is zip code driven cities like Grosse Pointe take these events very seriously. Find some cool things at your house/apartment/condo that needs to be cleaned out or that closet which is full of items you have been meaning to get rite of. Before it gets to cool create a sign, tweet about it and post it to your Facebook status. Let your friends know what your goals are and you will be on your way to Brand Camp.

5. Collecting Bottles (in Michigan $.10/per bottle)

Now the most labor intensive option of them all is collecting returnable bottles in the state of Michigan. So lets break this down so $75 dollars means 750 bottles so if you develop a bottle collecting strategy for three-weeks which breaks down to 250 bottles. If you work 3-days a week for 8-hours a day for a month (You will need two other friends to purchase tickets at the same time to get the $75 rate.)

Let us know the creative way you are funding your way to Brand Camp!

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Why You Should Attend Brand Camp ‘10?

Paul Manoian Photography

What is Brand Camp? If I were to define Brand Camp I wouldn’t call it a conference I would call it a gathering of the minds. It is one of the most unique personal branding experiences in the Midwest region and it is happening on Friday, October 8th. (From more information: www.BrandCampU.com)

We have assembled a unique group of voices and practioneers in the business, branding and social media space many of which are new to Detroit. One of the key elements that separates Brand Camp from other interactive conferences is that we bring in CEOs and business owners that run million dollar corporations to bring you their business perspective from the C-Suite. If you run a $35M dollar business where you have to make payroll every week you provide a different perspective than someone who just directs the Marketing department in a small company.

Why Detroit?

Why was Detroit selected as the launching pad for Brand Camp besides it being my hometown? Detroit is the perfect location for Brand Camp. Detroit is a hard-working city and is known for it creativity from the days of Henry Ford, Thomas Edison, and Motown.

Currently the unemployment rate in Michigan is 13.1%, which is higher than the national average (9.5%). The workplace has changed dramatically over the past five years but have you evolved with these changes? Are you prepared to work in a multi-generational workplace where location doesn’t matter and communication is rewired by the social web? These are some of the issues we will be tackling at Brand Camp. We will take a look at how a local economy (like Detroit) is impacted by government, media, technology, and entrepreneurial thinking.

New to Brand Camp this Year

  • Case Study: PR Sarah Evans will be doing a personal branding case study of herself and how she has developed her personal brand.
  • Panel: Re-Branding of Detroit: This panel would be made up of mostly baby boomers/gen Y with one millennial. The focus of this panel would center around the roles that entrepreneurship, technology, media and government play in growing the local economy of Detroit.
  • Moved Brand Camp to a week day to target a larger business community.
  • CEO Ari Weinzweig – CEO/Co-Founder of Zingerman’s a $35M local non-franchised business in Ann Arbor, MI.

Globalocal

What is ‘Globalocal’? It is a Global + local experience where you bring the two worlds together at Brand Camp you will get a taste of what this means.

Speakers

  • Hajj Flemings – Founder/Principal of Brand Camp University
  • PR Sarah Evans - President of Sevans Strategy/Founder of #journchat
  • Ari Weinzweig – Founder of Zingerman’s Deli
  • Lynne D. Johnson - SVP of the Advertising Research Federation
  • Peter Shankman – Founder of Help A Reporter Out (HARO)/The Geek Factory
  • Wayne Sutton – Marketing Strategist at TriOut
  • Cd Vann – Founder of unGeeked e’Lites Retreats
  • Olivier Blanchard - Principal at Brand Builder Marketing

There is no place in the country you will get the experience we are going to provide for the price. Early bird registration of $50 ends August 26th and the rate will then escalate to $100 for general registration.

I will see you in Detroit on Friday, October 8th. Get your tickets while they last!!!!

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