Our Connected World by the Numbers

There are approximately 6.5 Billion people on the planet and we live in a hyper-connected world where we are increasingly communicated via online. As you continue to map out your digital footprint think about the Facebook, Twitter, internet connectivity, and mobile device usage is impacting personal brand.

  • 6.5 Billion people on the planet
  • 1.73 Billion Internet Users in 2009
  • 75 Million Twitter Users
  • 50 Millions Tweets Sent per Day
  • 126 Million Blogs on the Internet
  • 90 Trillion Emails Sent in 2009
  • 2.3 Trillion Text Messages Sent by 2010
  • 75% of Internet Connected Homes Use Social Networks (61% of all U.S. Households)
  • 28,800 Hours YouTube Video Uploaded per day.

Raw numbers alone are useless. These stats are being provided for you to determine their true impact to you and your personal brand.

Brand Camp ’10: Registration Back Open!!! (Limited Seats) – Room Change

Good News!!!!

Due to the overwhelming demand for Brand Camp ’10 our team has worked hard behind the scenes to accommodate the demand. To address this issue and to provide an opportunity for as many people who are interested in attending we were able to change rooms.

However there are limited seats available, once these seats are sold we have exhausted all options.

Listed below are the Voices you have the opportunity to hear:

Speakers

  • Hajj Flemings – Founder/Principal of Brand Camp University
  • PR Sarah Evans - President of Sevans Strategy/Founder of #journchat
  • Ari Weinzweig – Founder of Zingerman’s Deli
  • Lynne D. Johnson - SVP of the Advertising Research Federation
  • Peter Shankman – Founder of Help A Reporter Out (HARO)/The Geek Factory
  • Wayne Sutton – Marketing Strategist at TriOut
  • Cd Vann – Founder of unGeeked e’Lites Retreats
  • Olivier Blanchard – Principal at Brand Builder Marketing

We look forward to seeing you at Brand Camp ‘10

Brand Camp ’10: Personal Branding Conf - Workshop Announcement!!!

Brand Camp '10

The workshop sessions for Brand Camp ’10 have been announced.

The Workplace of the Future: Where does your Personal Brand Fit?

Presenter: Hajj E. Flemings

The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?

Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .

  • How to establish an internal culture for your personal brand
  • How to make your personal brand portable and social
  • How your personal brand is wired: corporate or entrepreneurial
  • How to become a disruptive talent that companies and brands want to MINE

You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?

Case Study of the PRSarah Evans - How to Make Your Personal Brand Stand Out Online

Presenter: Sarah Evans

It’s a busy world online and everyone is competing for attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out and make an impression?

Social media consultant and online personality Sarah Evans shares her personal branding story, including the creation of #journchat (the first tweetchat for bloggers, journalists and PR pros), the inception of Sevans Strategy and how her relationships with big brands such as Mashable, CNN, NBC News, Vanity Fair, SWAGG and others have served as strategic mile markers en route to a following of nearly 50,000 people.

With more than 43,773 tweets per minute, learning how to monitor and hijack conversations is essential to making the most out of your time online.

Corporate & Personal Brands: Conflict, balance, and Best Practices

Presenter: Olivier Blanchard

In this session, we will discuss the growing challenges facing organizations and individuals trying to combine and manage corporate and personal brands. The session will be divided into three sections: The first will explore the reasons why personal and corporate brands sometimes have a difficult time sharing the same space, the second will focus on how to avoid conflict by creating a balanced ecosystem in which corporate and personal brands can coexist peacefully, and the third section will cover best practices for organizations and individuals when it comes to combining corporate and personal brands for the greater good.

How Big Brands Use Social Media

Presenter: Lynne d Johnson

Social Media has impacted nearly every aspect of business from research to marketing to sales to customer service to recruitment. But what happens when big brands meet personal brands in social spaces like YouTube, blogs, Twitter, Facebook, online forums, and more? Learn how important niche bloggers, category influencers, the loud minority, and personal social graph’s are becoming to major corporations.

How Self-Promotion Will Save The World

Presenter: Peter Shankman

What is GOOD self-promotion, and when did it become not “icky?”
Why, when done right, is Self-Promotion no longer considered a bad thing?
Self-Promotion can be described as helping others. What are the top-five ways?
What’s BAD self-promotion?
Five examples of people who use self-promotion to their advantage?
How does Self-Promotion help your brand?
How does Self-Promotion help your company’s brand?
How has Self-Promotion “blown companies up” in a good way?
What are the top five steps to start self-promoting?
How will you know when you’re doing self-promotion right?

Zingerman’s 12 Natural Laws for Building a Great Business

Presenter: Ari Weinzweig

Ari Weinzweig and his partner, Paul Saginaw, started Zingerman’s Delicatessen in 1982 with one full-time and one part-time employee. The Zingerman’s Community of Businesses now includes not only the Deli, but also Zingerman’s Bakehouse, Zingerman’s Mail Order, Zingerman’s Creamery, Zingerman’s Roadhouse, ZingTrain, Zingerman’s Coffee Company and Zingerman’s Candy Manufactory. With 500 employees and over $35 million in annual sales, Zingerman’s was named “The Coolest Small Company in America” by Inc Magazine and received numerous industry awards. In this session, Ari will reflect on his current thinking about the natural laws of business that organizations can leverage for success—or ignore at their peril.

Authentic. Transparency. Professionalism

Presenter: Cd Vann

When is being professional and respecting not just your own personal brand, but also the corporate brand that you work for not being “authentic?” And just what is being “authentic?” What is transparency? And when should we try to incorporate more professionalism within our on-line communication without feeling that you are giving into the corporate brand?

Employers, business owners, entrepreneurs are often more concern about talent coming on board wanting to remain “authentic,” and not professional. Maintaining and leveraging your personal brand is not the same as sacrificing your brand and the corporate brand’s image and value for the sake of being “authentic.”

Location Based: What Does Your Check-ins say about your Personal Brand?

Presenter: Wayne Sutton


Twitter Chats & Your Personal Brand

We all know by now that Twitter is more than just a fun place to talk to people and learn what’s new, it’s also a huge personal brand generator.

Whether it’s Alyssa Milano, a perennial B-list actress with in excess of one million followers and a klout score higher than Barack Obama, or Justin, the 29-year old who’s twitter account @sh*tmydadsays has now been made into a book and a TV series, stories abound of people who have become famous (or more famous) because of their twitter presence.

While you may never have a million followers, it is possible to become known on Twitter, to become an ‘expert’ in your field or even a ‘thought leader.’ I have found a simple tool that is an easy way to gain influence, grow your following and expand your personal brand: the twitter chat.

If you’re not a devotee of chats, as many are, you may have noticed from time to time that your stream fills up with hashtags such as #genychat, #mbachat or #jobhuntchat, and either wondered what everyone is talking about, or gotten annoyed that these tweets keep filling up your stream with something you’re not involved in.

Next time that happens, instead of tuning out, tune in. Search for the hashtag so you can see the tweets in real-time, use a tool like tweetchat.com. That way you will get a feel for what the whole conversation looks like rather than just a few snippets here and there. If it’s a topic you know something about, feel free to join in ~ twitter chats are open to all and generally very welcoming to newcomers.

Here’s a few tips for chats and why you might want to join:

1) Meet interesting new tweeps. Chats usually attract people from outside your sphere, so it is almost assured you will be exposed to some tweeps you have not previously been aware of. If they seem interesting, follow them.

2) Put your two cents in. Like I said, if you know something about the topic, it’s perfectly fine to add your thoughts. You do not have to be an expert on the subject. Everyone has a different level of expertise, so you don’t know who your tweet will help or appeal to.

3) Retweet people. This will give them a chance to interact with you later. It also helps your audience if you are tweeting good information at them.

4) Add a comment to a tweet. Have conversations within the chat…this is the time to engage…everyone is expecting that, they all came here for the same reason.

5) Since most chats move quickly, the more you tweet within a chat, the more likely you will be noticed and pick up new followers. Generally these are people with at least some similar interests and can become valuable new sources of information and engagement. Follow them back.

6) By engaging in chats, you are using Twitter for what it was designed for ~ conversation.

7) There is usually a digest published after the chat with select tweets, along with a transcript of the entire chat. More tweeps who did not get to participate in the chat, but who are interested in the topic will seek that out, and will find you there.

8) Tweet a link to the digest or transcript to your followers and ask them to join the next chat. And make sure to thank the moderators of the chat at the conclusion.

9) Growing a presence among twitter chatters will increase your opportunities to know and be known by influencers within a given field.

10) Twitter chats are fun!

Joining in a twitter chat is a first step level of engagement. Eventually, you may want to co-moderate a chat of your own. To get started, check out this complete up-to-date list of twitter chats. You are sure to find one that fits your interests and goals: http://bit.ly/bOTzCe.

My next post will outline how to create and host a twitter chat.

The Future Belongs to Disruptive Thinkers not Personal Brands

What are personal brands? Typically they are uniform thinkers. They are soldiers in a mass army. They follow orders well. They have developed online personal brand profiles that are a result of reading blog post that provide a macro view of basic online personal branding strategies. They listen to the pseudo expert telling them to set-up Twitter accounts and add thousands of empty bodies so that they can say they are influencers.

But a disruptive thinker realizes that owning the future has little to do with having a Facebook Fan Page or Twitter account alone. Disruptive thinkers don’t think linearly. They don’t add by addition. They think exponentially. They bring who they are to whatever they are working on which doesn’t fit in the current workplace.

  • Personal Brands: A personal brand takes a hardbound book then looks to format it to produce an iBook as a glorified PDF file.
  • Disruptive Thinkers: A disruptive thinker when he/she curates contents for a book creates a product that is multi-dimensional experience that traditional publishing would never do it justice.

Disruptive thinkers change industries. Disruptive thinkers make you have to take notice. They are going to force corporations/organizations/brands to change their corporate culture to mine them. In the future this type of talent won’t be attracted to your company by traditional means.

Note: This blog is a by-product of a recent post on Mashable.com where Seth Godin said he wasn’t Gives Up on Traditional Book Publishing and a conversation with Vincent Hunt.

Checkout Seth’s iPad Version of Linchpin.


It is time to be disruptive!!!

Eric Brown of Urbane Apartments Says Personal Brand Isn’t New

We had a chance to sit down with Eric Brown (@eric_urbane) and talk a bit about the hot topic of personal branding. Like many, Eric doesn’t necessarily feel the subject of personal brand is anything new. The number of followers and your online presence isn’t nearly as significant as the potential to build your business through authentic channels.

Marketing has changed from how a business communicates with an audience, and this ultimately changes how brand are perceived. Personal or business, brands need to be part of the authentic package, just as it was before the Internet came into existence.

Eric’s takeaway is that employees now need to be dynamic in order to help not only their personal brand, but the brand of company they work for.

Eric has been true champion of his community. He’s supported many of the local events and business in the Detroit metro area. Eric and his team can be found at www.theurbaneway.com and www.urbaneapts.com.

Brand Ambassadors in The Digital Workplace

This blog post was inspired by David Armano post, “How to be an Effective Corporate Ambassador.”

Think back to 1984, some Millennials were just born. Heck I wasn’t even in high school yet. What did the workplace look like pre-social media (as we know call it today)?

The digital workplace today is convoluted because corporations/organizations haven’t caught up with the lifestyles of the new digital worker. Most companies don’t have a social media policy (in the United States its 29%) in place or have created a culture that embraces or addresses the changing behaviors of the new digital worker. The new digital worker is hyper-connected with blurring lines between their personal and professional lives; but if harnessed properly the new digital worker has untapped potential that could be invaluable to the corporation that they represent.

The term personal branding also didn’t exist in the form that it does today back then. Depending on what side of the fence you are on personal branding gets mixed reviews. Is it EGO, does it exist, do you need it or is it authentic? At the end of the day we all know that we have to stand out to be recognized and to establish and position ourselves for opportunities we desire whether personal or professional. For the sake of argument we will call personal brands in the corporate workplace ‘brand ambassadors.’

As brand ambassadors we share the following qualities

  • We all have voices
  • We all have networks
  • We all have influence/reach
  • We talk about things we are passionate about
  • We are hyper-connected

Who do you Represent?

All Americans have freedom of speech which is protected by the constitution of the United States that protects your rights to say what you want. But say something crazy online and see how long that freedom is protected. What you say can and will be held against you, remember an ambassador represents all the entities they are attached to them personally and professionally.

When you are online after hours or during work hours who do you represent? This question was easily answered a decade ago for most people. If you ask them what they did on their own time they would say it is their business. Today this isn’t true because who you are after hours can affect the brand you represent.

  • Corporate Accounts: If your job requires you to have co-branded corporate profile(s) you have specific requirements and obligations with these accounts.
  • Portable Personal Brand: Every person should have portable personal brand that moves with them if they change careers and employers. This includes your rental property (social networks like Twitter) and digital real estate that you own (your dot com/online hub.)

Who is Responsible?

Is the employer or the employee responsible for the digital workplace? This is a very broad question with many different answers, but the short answer is that the responsibility is shared. It is the corporation’s responsibility to create a culture that properly manages employees in an environment that is influenced by social technology. On the other hand the employees have the responsibility to monitor and manage their corporate and personal ecosystems that balances every move, decision, and status update that they make.

As brand ambassadors we have a shared responsibility to ourselves and the corporate/organization that we represent to perform on their behalf which is mutually beneficial. As early adopters brand ambassadors will play an integral part in helping to establish the digital workplace that will impact future workers and company culture.

Has Social Media Lost it’s Sexy?

Every so often I see a tweet or Facebook post that is along the lines of someone “quitting social media” for a period of time. It almost seems they’ve become fatigued with the heavy lifting of sharing, posting, and the commenting that’s necessary to stay relevant in social media. Relevant being a key word.

If you are anything like me, there are long periods where I do great and then there are times when I have extreme peaks and valleys. At any period of time you can catch me racing - posting here, tweeting there, engaging with people through blog comments over there….and then…it drops. Let me tell you *in Bill Cosby voice*– Do as I say and not as I do.

That is the wrong way to stay RELEVANT.

Our lives are busy and sometimes being active in social media is at the back of our minds and for most of us thats ok. For us trailblazers, we must show the way. Personal branding content sources such as this blog and conferences like BrandCamp 2010 are VERY important for this space. It pushes forward use cases for social media and personal branding using the internet. We are the social authority! Scary? Nah.

Is IT still sexy?
Yes. Social Media as we know it – social networking, blogging, location-based services, and real-time-publishing is definitely still evolving. Meanwhile, us who champion the social media cause, we have significant jobs to do. For our personal benefit and for the community. In order to maintain the social media sexy, we need to be consistent and challenge ourselves to pump out GREAT content.

The Internet is still a teenager, at around 15 years old, it is just coming into its own.

Entrepreneur’s, large organizations, individuals, you are all welcome - join the party. We will be rocking for a while.

Personal Branding Interview: Kevin Carroll (@kckatalyst) - Integrating Work + Play in Biz

Kevin Carroll is the author of ‘The Red Rubber Ball at Work’ and ‘Rules of the Red Rubber Ball’ powerful books on integrating play and work.

Does your corporation have a creative culture? Do you have a workforce that creatively produce higher quality work, despite lower headcount, and less financial incentives? Listen to the Tech MBA Minute (produced by Tech MBA Online) interview with Kevin has he takes us on a journey of integrating work and play in business.

For More Information on Kevin Carroll

Twitter: @kckatalyst

Blog: www.KevinCarrollkatalyst.com

5-Ways to Attend Brand Camp ’10 for Free!

Brand Camp '10

Brand Camp ’10 theme centers round entrepreneurial thinking so I thought a blog post that fosters that mindset to attend Brand Camp would be a great topic.

How do you fund your vision? Whether you run a start-up, work for someone or have entrepreneurial aspirations life revolves around problem solving. History celebrates the great minds that use creative capital to get to their end results.

Brand Camp is a great event (with great speaker: Olivier Blanchard, PR Sarah Evans, Wayne Sutton, Peter Shankman, Lynne D. Johnson, and CD Vann) so I thought it would be cool to provide strategies to help people attend Brand Camp ’10 for free. I have listed a few options from micro financing to having a garage sale.

Conference Website Link: www.BrandCampU.com

1. Go Fund Me

Go Fund me (http://www.gofundme.com) is a way to raise money for your ideas and dreams via Micro-financing. People are willing to support events or causes that they believe in. Start by putting together a list of educational, career and networking benefits. A recent example of this is Heather MacDonald who raised $419 to attend the #Epic #Tweet-up in Detroit. Surely you can raise $75.

2. Employer Sponsorship

Employee Driven

Most companies are looking for ways to grow their social presence be proactive pitch your employer. Become the brand ambassador for your company and but together a business case of how a day at Brand Camp will benefit the company.

Employer Driven

Employers looking to integrate social media into their marketing mix should understand this is not just the job of one person. You can equip your employees/staff with the tools needed to become more knowledgeable using social networks for business. Employers can sponsor three or more employees for a small investment of $75 a ticket.

3. Corporate Sponsorship

Put together a proposal for a company that you will represent at Brand Camp by blogging and tweeting for them. Be creative maybe you can wear a company shirt and become a human billboard and create some social capital they can use Flickr, Twitter ,etc.

4. Garage Sale (Estate Sale)

For high society folks that don’t attend garage sales you can call it an ‘Estate Sale’. What is the difference? Typically it is zip code driven cities like Grosse Pointe take these events very seriously. Find some cool things at your house/apartment/condo that needs to be cleaned out or that closet which is full of items you have been meaning to get rite of. Before it gets to cool create a sign, tweet about it and post it to your Facebook status. Let your friends know what your goals are and you will be on your way to Brand Camp.

5. Collecting Bottles (in Michigan $.10/per bottle)

Now the most labor intensive option of them all is collecting returnable bottles in the state of Michigan. So lets break this down so $75 dollars means 750 bottles so if you develop a bottle collecting strategy for three-weeks which breaks down to 250 bottles. If you work 3-days a week for 8-hours a day for a month (You will need two other friends to purchase tickets at the same time to get the $75 rate.)

Let us know the creative way you are funding your way to Brand Camp!

Hubert Sawyers Talks About Authenticity and Personal Brand

Ask ten people what they think about branding and personal brand, and you are likely to get ten different opinions on the subject. It’s an ongoing discussion, and one that probably won’t have a definitive answer. Regardless of your position on the matter, one can not ignore that brand, personal or not, does exist. What we do with it and how we define it is up to us.

We reached out to our community and asked some of the local entrepreneurs and professionals their take.

Up first, Mr. Hubert Sawyers III. A local entrepreneur, Hubert shares how one’s personal brand stems from one’s authenticity. If those two elements are in sync, then it is very hard to deny one’s successful brand.

Hubert will be attending BrandCampU 2010, and can be found sharing his passion for music and business on Twitter. He is the founder of SorSaw Enterprises, co-founder of iDetroit, and blogs at Frying in Vein.

Why You Should Attend Brand Camp ‘10?

Paul Manoian Photography

What is Brand Camp? If I were to define Brand Camp I wouldn’t call it a conference I would call it a gathering of the minds. It is one of the most unique personal branding experiences in the Midwest region and it is happening on Friday, October 8th. (From more information: www.BrandCampU.com)

We have assembled a unique group of voices and practioneers in the business, branding and social media space many of which are new to Detroit. One of the key elements that separates Brand Camp from other interactive conferences is that we bring in CEOs and business owners that run million dollar corporations to bring you their business perspective from the C-Suite. If you run a $35M dollar business where you have to make payroll every week you provide a different perspective than someone who just directs the Marketing department in a small company.

Why Detroit?

Why was Detroit selected as the launching pad for Brand Camp besides it being my hometown? Detroit is the perfect location for Brand Camp. Detroit is a hard-working city and is known for it creativity from the days of Henry Ford, Thomas Edison, and Motown.

Currently the unemployment rate in Michigan is 13.1%, which is higher than the national average (9.5%). The workplace has changed dramatically over the past five years but have you evolved with these changes? Are you prepared to work in a multi-generational workplace where location doesn’t matter and communication is rewired by the social web? These are some of the issues we will be tackling at Brand Camp. We will take a look at how a local economy (like Detroit) is impacted by government, media, technology, and entrepreneurial thinking.

New to Brand Camp this Year

  • Case Study: PR Sarah Evans will be doing a personal branding case study of herself and how she has developed her personal brand.
  • Panel: Re-Branding of Detroit: This panel would be made up of mostly baby boomers/gen Y with one millennial. The focus of this panel would center around the roles that entrepreneurship, technology, media and government play in growing the local economy of Detroit.
  • Moved Brand Camp to a week day to target a larger business community.
  • CEO Ari Weinzweig – CEO/Co-Founder of Zingerman’s a $35M local non-franchised business in Ann Arbor, MI.

Globalocal

What is ‘Globalocal’? It is a Global + local experience where you bring the two worlds together at Brand Camp you will get a taste of what this means.

Speakers

  • Hajj Flemings – Founder/Principal of Brand Camp University
  • PR Sarah Evans - President of Sevans Strategy/Founder of #journchat
  • Ari Weinzweig – Founder of Zingerman’s Deli
  • Lynne D. Johnson - SVP of the Advertising Research Federation
  • Peter Shankman – Founder of Help A Reporter Out (HARO)/The Geek Factory
  • Wayne Sutton – Marketing Strategist at TriOut
  • Cd Vann – Founder of unGeeked e’Lites Retreats
  • Olivier Blanchard - Principal at Brand Builder Marketing

There is no place in the country you will get the experience we are going to provide for the price. Early bird registration of $50 ends August 26th and the rate will then escalate to $100 for general registration.

I will see you in Detroit on Friday, October 8th. Get your tickets while they last!!!!

Announcement: Brand Camp University adds Adjunct Lecturers: @KellyLux & @Riddick3point0

Today Brand Camp University is excited to announce the addition of two new Adjunct Lecturers (Bloggers): Kelly Lux and Lawrence Riddick. They bring a great deal of knowledge and incite from their career experience and we are very happy that they have decided to share content on BrandCampU.com. They will be posting content that is career, social media, and personal branding related. For more information about Kelly and Lawrence her bio have been included below.

Kelly Lux - School of Information Studies (iSchool) at Syracuse University as Social Media Manager

I recently joined the School of Information Studies (iSchool) at Syracuse University as Social Media Manager. My duties entail designing strategies for the social media efforts of the Syracuse iSchool and Syracuse University. I manage SM accounts on a variety of platforms and engage with a set of diverse populations, while building community and brand awareness.

We are forging partnerships with a variety of social media companies in order to build and expand Syracuse University’s presence in this space. It is our intention to make SU the leader in social media among our peers.

I lead a team of graduate and undergraduate students on a variety of social media projects designed to enhance the social media experience of prospective and current students, alumni, potential donors, employers, researchers, educators and the community.

At the iSchool I am a member of the iComm Team which is responsible for internal & external print, social and web communications content and design.

Most recently, I worked in Career Services at SU managing the Mentor @ SU program, making connections between students & alumni for networking, using social media, one on one meetings and workshops to deliver career advice, and planning and hosting networking events across the country.

For more information follow Kelly at: @KellyLux

Lawrence Riddick - Principal at Clarity Consulting & Design

Lawrence is a dynamic marketing professional with over 8 years of experience in helping brands and ideas emerge and evolve. He has working experience in marketing, design, project management, publishing, and writing.
Most recently while at Experience Marketing as an Experience Director, Lawrence helped his team execute and activate hundreds of sponsored events on behalf of General Motors. Prior to Experience Marketing he worked as a project manager in the branded content publishing division of Campbell-Ewald Advertising on publications such Corvette Quarterly and OnStar Magazine.
Lawrence started his career with an entrepreneurial effort as owner of an agency, The Riddick Group, that serviced small to mid-size businesses with marketing communication solutions. In addition to creating marketing plans and ad campaigns for clients, he expressed his design and writing abilities, as publisher of a branded publication for the apparel company DAVERSE in Detroit, MI.

He is currently consulting individuals and small organizations at Clarity Consulting and Design on marketing, branding, and content creation in the web 2.0 space.

For more information follow Lawrence at: @Riddick3point0

#digitaldad: Nurturing the Vision (Biz Lessons from a 1st time dad)



Today’s lesson is “Nurturing the Vision” as a first-time dad my daughter Kennedy is teaching me incredible business lessons that I would like to share. If you think about your online personal brand or a start-up business they both require attention, time and development from the principal, founder, and or owner. The same way a newborn requires parents to feed them, change them, and to protect them so that they can grow. A newborn comes into this world with an immune system that is not build up to be able to fend off harmful bacteria and diseases that could be determinable to their health and well-being.

What would happen if a newborn baby were left to fend for himself or herself on day one? The answer is clear the newborn would not exist. But this happens everyday in business we start out with visions of grandeur to develop a multi-million dollar startup business or establishing an online personal brand by setting up profiles in various social networks to establish and we think this alone will cause us to be wildly successful. Without the visionary creating an environment where the business can grow, without being active and present to manage and develop the business or the online profiles and implement strategies you can do more damage than good.

The build it and they will come mentality will no longer world in today’s economy.

Are you nurturing your vision?

MBA Chat (#mbachat) Transcript 08/12/10- LeBron James The Personal Brand - Biz Lessons

Transcrip_mbachat_LeBronJames_BizLessons_081310 -

The Michigan Tech University - Tech MBA Online program conducts a twitter chat called #mbachat which is about business and education and is open to anyone (an MBA is not required to participate).

The topic from Thursday, August 12, 2010 was ‘LeBron James The Personal Brand - Business Lessons’.

To follow the chats follow hashtag #mbachat ( and Twitter account: @TechMBAOnline) on Thursday’s from 8-9pm EST.

8-Questions from the #mbachat

1. How important is it to know your business objectives (Lessons from LeBron James)

2. How important is it to position yourself to have options? (Lessons from LeBron James)

3. Don’t burn bridges (Lessons from LeBron James)

4. Is there any such thing as loyalty in business (Lessons from LeBron James)

5. How can I maximize business opportunities? (Lessons from LeBron James)

6. Should I think long-term? (Lessons from LeBron James)

7. Should I surround myself with the best team? (Lessons from LeBron James)

8. How do I negotiate from a place of authority (Lessons from LeBron James)

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