
The workshop sessions for Brand Camp ’10 have been announced.
The Workplace of the Future: Where does your Personal Brand Fit?
Presenter: Hajj E. Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
- How to establish an internal culture for your personal brand
- How to make your personal brand portable and social
- How your personal brand is wired: corporate or entrepreneurial
- How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Case Study of the PRSarah Evans - How to Make Your Personal Brand Stand Out Online
Presenter: Sarah Evans
It’s a busy world online and everyone is competing for attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out and make an impression?
Social media consultant and online personality Sarah Evans shares her personal branding story, including the creation of #journchat (the first tweetchat for bloggers, journalists and PR pros), the inception of Sevans Strategy and how her relationships with big brands such as Mashable, CNN, NBC News, Vanity Fair, SWAGG and others have served as strategic mile markers en route to a following of nearly 50,000 people.
With more than 43,773 tweets per minute, learning how to monitor and hijack conversations is essential to making the most out of your time online.
Corporate & Personal Brands: Conflict, balance, and Best Practices
Presenter: Olivier Blanchard
In this session, we will discuss the growing challenges facing organizations and individuals trying to combine and manage corporate and personal brands. The session will be divided into three sections: The first will explore the reasons why personal and corporate brands sometimes have a difficult time sharing the same space, the second will focus on how to avoid conflict by creating a balanced ecosystem in which corporate and personal brands can coexist peacefully, and the third section will cover best practices for organizations and individuals when it comes to combining corporate and personal brands for the greater good.
How Big Brands Use Social Media
Presenter: Lynne d Johnson
Social Media has impacted nearly every aspect of business from research to marketing to sales to customer service to recruitment. But what happens when big brands meet personal brands in social spaces like YouTube, blogs, Twitter, Facebook, online forums, and more? Learn how important niche bloggers, category influencers, the loud minority, and personal social graph’s are becoming to major corporations.
How Self-Promotion Will Save The World
Presenter: Peter Shankman
What is GOOD self-promotion, and when did it become not “icky?”
Why, when done right, is Self-Promotion no longer considered a bad thing?
Self-Promotion can be described as helping others. What are the top-five ways?
What’s BAD self-promotion?
Five examples of people who use self-promotion to their advantage?
How does Self-Promotion help your brand?
How does Self-Promotion help your company’s brand?
How has Self-Promotion “blown companies up” in a good way?
What are the top five steps to start self-promoting?
How will you know when you’re doing self-promotion right?
Zingerman’s 12 Natural Laws for Building a Great Business
Presenter: Ari Weinzweig
Ari Weinzweig and his partner, Paul Saginaw, started Zingerman’s Delicatessen in 1982 with one full-time and one part-time employee. The Zingerman’s Community of Businesses now includes not only the Deli, but also Zingerman’s Bakehouse, Zingerman’s Mail Order, Zingerman’s Creamery, Zingerman’s Roadhouse, ZingTrain, Zingerman’s Coffee Company and Zingerman’s Candy Manufactory. With 500 employees and over $35 million in annual sales, Zingerman’s was named “The Coolest Small Company in America” by Inc Magazine and received numerous industry awards. In this session, Ari will reflect on his current thinking about the natural laws of business that organizations can leverage for success—or ignore at their peril.
Authentic. Transparency. Professionalism
Presenter: Cd Vann
When is being professional and respecting not just your own personal brand, but also the corporate brand that you work for not being “authentic?” And just what is being “authentic?” What is transparency? And when should we try to incorporate more professionalism within our on-line communication without feeling that you are giving into the corporate brand?
Employers, business owners, entrepreneurs are often more concern about talent coming on board wanting to remain “authentic,” and not professional. Maintaining and leveraging your personal brand is not the same as sacrificing your brand and the corporate brand’s image and value for the sake of being “authentic.”
Location Based: What Does Your Check-ins say about your Personal Brand?
Presenter: Wayne Sutton
