Today Brand Camp University is excited to announce the addition of two new Adjunct Lecturers (Bloggers): Kelly Lux and Lawrence Riddick. They bring a great deal of knowledge and incite from their career experience and we are very happy that they have decided to share content on BrandCampU.com. They will be posting content that is career, social media, and personal branding related. For more information about Kelly and Lawrence her bio have been included below.
Kelly Lux – School of Information Studies (iSchool) at Syracuse University as Social Media Manager
I recently joined the School of Information Studies (iSchool) at Syracuse University as Social Media Manager. My duties entail designing strategies for the social media efforts of the Syracuse iSchool and Syracuse University. I manage SM accounts on a variety of platforms and engage with a set of diverse populations, while building community and brand awareness.
We are forging partnerships with a variety of social media companies in order to build and expand Syracuse University’s presence in this space. It is our intention to make SU the leader in social media among our peers.
I lead a team of graduate and undergraduate students on a variety of social media projects designed to enhance the social media experience of prospective and current students, alumni, potential donors, employers, researchers, educators and the community.
At the iSchool I am a member of the iComm Team which is responsible for internal & external print, social and web communications content and design.
Most recently, I worked in Career Services at SU managing the Mentor @ SU program, making connections between students & alumni for networking, using social media, one on one meetings and workshops to deliver career advice, and planning and hosting networking events across the country.
For more information follow Kelly at: @KellyLux
Lawrence Riddick – Principal at Clarity Consulting & Design
Lawrence is a dynamic marketing professional with over 8 years of experience in helping brands and ideas emerge and evolve. He has working experience in marketing, design, project management, publishing, and writing.
Most recently while at Experience Marketing as an Experience Director, Lawrence helped his team execute and activate hundreds of sponsored events on behalf of General Motors. Prior to Experience Marketing he worked as a project manager in the branded content publishing division of Campbell-Ewald Advertising on publications such Corvette Quarterly and OnStar Magazine.
Lawrence started his career with an entrepreneurial effort as owner of an agency, The Riddick Group, that serviced small to mid-size businesses with marketing communication solutions. In addition to creating marketing plans and ad campaigns for clients, he expressed his design and writing abilities, as publisher of a branded publication for the apparel company DAVERSE in Detroit, MI.
He is currently consulting individuals and small organizations at Clarity Consulting and Design on marketing, branding, and content creation in the web 2.0 space.
For more information follow Lawrence at: @Riddick3point0
