Registration 8:00am – 9:00am
Hajj Flemings – Founder of Gokit
Disrupting the Business World with your Personal Brand 9:15am – 9:50am
Peter Shankman – Founder of H.A.R.O.
How Self-Promotion Will Save The World 9:50am – 10:25 am
Break 10:25am -10:35am
Lisa Van Der Pool and other panelist to be announced
Startup Panel – Best Practices on Launching and Running a Startup 10:35am – 11:10am
Laura “@Pistachio” Fitton - Founder of OneForty (now HubSpot)
Inbound Personal Branding: Get yourself caught in a vortex of success. 11:10am -11:45am
Jessica Gioglio – PR/Social Media of Dunkin’ Brands, Inc.
Corporate Case Study: America Runs On Dunkin’ Donuts, DD Facebook Runs On You 11:55am-12:30pm
Lunch 12:30pm – 1:45pm
C.C. Chapman – Author of Content Rules
Passion is Contagious 1:45pm – 2:20pm
Break 2:20pm – 2:30pm
Joselin Mane – Co-Founder of Boston Tweetup
How to Redefine or Strengthen your Brand On & Offline via Social Media 2:30pm – 3:05pm
Break 3:05pm – 3:15pm
Alexander Aber – Partner at Foley Hoag LLP
IP Mistakes from the Start-Up’s Perspective, and How to Avoid Them 3:15pm – 3:50pm
Linda Wells – Dean of General Studies at Boston University
Identity and Work—Notions of Agency and Self-Fashioning 3:50pm – 4:25pm
Full Description of Workshop Sessions
Hajj Flemings
Disrupting the Business World with your Personal Brand
With close to billion brand stories being told in all the major social networks how does an individual stand out? The science of human brand design is about taking ‘Disruptive Talent’ (hyper-connected people) and helping them clearly articulate their brand story in three dimensions (in-person, in-print, and online). The goal of this workshop is to help you integrate your values, passion and human capital into a personal brand persona through digital technology. This message is relevant to entrepreneurs and corporate ambassadors to help them communicate and create sustainable value.
Peter Shankman – Founder of H.A.R.O.
How Self-Promotion Will Save The World
What is GOOD self-promotion, and when did it become not “icky?”
Why, when done right, is Self-Promotion no longer considered a bad thing?
Self-Promotion can be described as helping others. What are the top-five ways?
What’s BAD self-promotion?
Five exampes of people who use self-promotion to their advantage?
How does Self-Promotion help your brand?
How does Self-Promotion help your company’s brand?
How has Self-Promotion “blown companies up” in a good way?
What are the top five steps to start self-promoting?
How will you know when you’re doing self-promotion right?
Lisa Van Der Pool and other panelist to be announced
Startup Panel – Best Practices on Launching and Running a Startup
Laura “@Pistachio” Fitton - Founder of OneForty (now HubSpot)
Inbound Personal Branding: Get yourself caught in a vortex of success
Although @Pistachio’s crazy “Cinderella Story” trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
Jessica Gioglio
America Runs On Dunkin’ Donuts, DD Facebook Runs On You
In 2008, Dunkin’ Donuts launched its Facebook brand page as a community and forum for its passionate fans to interact with one another and communicate with Dunkin’. Dunkin’ Donuts used a healthy amount of experimentation and risk-taking to evolve this DD’s Facebook page is widely considered, by fans and industry pundits alike, to be one of the top brand presences on Facebook overall due to the various and continuous engagements provided for the fans. Jessica Gioglio, Public Relations and Social Media Manager for Dunkin’ Donuts, will provide an overview of Dunkin’s approach to social media and a review of some of their noteworthy Facebook campaigns and promotions from 2011.
C.C. Chapman
Passion is Contagious
You can have the slickest video, most social media savvy team on the planet and the biggest budget out there. But, if you don’t have passion then no one is going to care about you to the level that you want. Content Marketing expert C.C. Chapman will discuss the importance of being passionate and further explain his philosophy surrounding the contagiousness of passion and why every company/individual/organization and soul on the planet needs to embrace it.
Joselin Mane - Co-Founder of Boston Tweetup
How to Redefine or Strengthen your Brand On & Offline via Social Media
Alexander Aber – Partner at Foley Hoag LLP
IP Mistakes from the Start-Up’s Perspective, and How to Avoid Them
Linda Wells
Identity and Work—Notions of Agency and Self-Fashioning
Taking as a point of departure, literary critic Stephen Greenblatt’s notion of self-fashioning and our “susceptibility to the narratives of others,” we will investigate the ways that one’s own agency or ability to act in the world is shaped by material forces and by narrative. First we will examine material forces that help to shape one’s identity, perspective, and values. Then we will look at ways that self-knowledge leads to decision making about work and the ways that we discover and create our life’s work. The goal of this session is for participants to refine their own understanding of self-fashioning and identity formation such that this understanding informs decisions about agency and work.
