Brand Camp University is an interactive conference that brings together the best and brightest minds in communications, marketing, brand development and business management to explore how social media has revolutionized the way individuals and companies position themselves personally and professionally.
Hajj E. Flemings
Author of ‘The Brand YU Life’ / Founder of ‘Brand Camp University’
Scott Monty
Global Digital and Communications Manager, Ford Motor Company
April L. Holmes
World’s Fastest Amputee / 2008 Paralympic Gold Medalist
Mitch Joel
President – Twist Image / Keynote Speaker
Kenneth Brown
Best Selling Author of ‘A Leap of Faith’ / McDonald’s Franchisee
Rohit Bhargava
Senior VP, Strategy & Marketing / Ogilvy 360 Digital Influence / Keynote Speaker
Valeria Maltoni
Co-author of “The Age of Conversation”/blogger for Fast Company Magazine
Robert (Bob) Fish
CEO/Co-Founder of Biggby Coffee
WHO SHOULD ATTEND?
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Marketers and Communication Professionals
Companies that are attempting to navigate the social media landscape often call upon marketers and communications professionals to serve as their digital guides. It is up to these teams to steer an organization in the right direction. At Brand Camp, you will learn about the latest tactics in social media marketing and why industry thought leaders believe personal branding is an important component of an organization’s digital strategy.
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Job Seekers
It seems like just yesterday that a crisp resume and impeccable references were all that was required to get your foot in the door at a new company. However, social media has changed the way companies seek out and research new talent. At Brand Camp, individuals about to enter or re-enter the workforce will learn how to properly leverage the tools of the Social Web and discover new ways to stand out from the crowd.
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Students
The number of companies that are researching social networking profiles as part of their hiring decision is on the rise. This change directly impacts Generation Y (Millennials), since most of their adult lives have been chronicled online. At Brand Camp, we’ll discuss how students can avoid common social media mistakes and use the technology to project a brand that is irresistible to companies.
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Businesses
Social media has created a new environment where smart organizations are rejecting canned messaging in favor of putting their personalities on display. By sharing their “human side,” these companies are regularly winning over new customers who are active online. At Brand Camp, we’ll share stories of how businesses have successfully projected their unique culture into the online world and how your organization can find success by embracing your brand and the brands of your employees.
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Entrepreneurs
For entrepreneurs, the most important weapon they possess in their marketing and business development arsenal is their personal brand. They are, in many cases, the ultimate representation of their company. At Brand Camp, we’ll discuss how combining entrepreneurial passion with social media tools can lead to new opportunities and new connections.
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The General Public
Whether you like or not, you’re a brand. The content you share and the conversations you hold online are being used to form impressions about you. At Brand Camp, we’ll discuss how this realization has change the way citizens are using the Internet personally and professionally.
