Registration 8:00am-9:00am
Brand Camp Kick-off 9:00am – 9:15am
Hajj Flemings
Disrupting the Business World with your Personal Brand 9:15am – 9:50am
With close to billion brand stories being told in all the major social networks how does an individual stand out? The science of human brand design is about taking ‘Disruptive Talent’ (hyper-connected people) and helping them clearly articulate their brand story in three dimensions (in-person, in-print, and online). The goal of this workshop is to help you integrate your values, passion and human capital into a personal brand persona through digital technology. This message is relevant to entrepreneurs and corporate ambassadors to help them communicate and create sustainable value.
Josh Linkner
Creativity: Your Most Important Brand Attribute 9:50am – 10:25am
In today’s sea of sameness, standing out from the pack is mission critical. Creativity has become the currency of success in the new era of business, and life. In this interactive talk, Josh helps both organizations and individuals jumpstart their creativity and embrace their own unique voice when crafting brand strategy. The audience will learn specific techniques from Josh’s NY Times Bestselling book, Disciplined Dreaming as well as hear gripping stories from his experience as a four-time entrepreneur, venture capitalist, and jazz musician.
10:25am- 10:35am Break
Melinda “Small Biz Lady” Emerson
From Corporate to Small Business Ownership 10:35am-11:10am
Everyone has good ideas, but making the leap from corporate America to small business ownership can be overwhelming. If you want to succeed as your own boss there are some questions that need answers. How much money do you need to make to be happy? Should you start or buy a business? Is franchising for you? How much money will you need to start? Are you fit to work from home? These are just some of the questions Melinda Emerson “Smallbizlady” will help you answer in the talk, “From Corporate to Small Business Ownership.” She has developed a go/no go decision process for would be entrepreneurs based on her bestselling book, “Become Your Own Boss in 12 Months.”
John Gasloli
Using Technology to Pull a Brand Forward
11:10am-11:45am
2D product brochures go 3D. How a brand uses QR technology to unlock the power of the printed page, providing consumers rich, informative videos. It’s a modern shopping experience. Quick reference tools, product demonstrations and stories of what can really happen in life when you never say never, demonstrating why GMC vehicles aren’t made to sit in the showroom.
11:45am- 11:55am Break
Spike Jones
Word of Mouth and Your Personal Brand 11:55am-12:30pm
Every brand – even yours – attracts like-minded people based on who they are and what they stand for. And yes, it begins with the brand. But how do you build a brand that lasts? How do you attracts fans and give them the tools that they need to spread your message without making them feel like a marketing tool? No, not all roads lead to social media. In fact, 93% of word of mouth conversations still happen offline. We’ll explore what makes a brand stick and how to build one that will last – both online and off.
12:30pm- 1:45pm Lunch
Cali Lewis
Building True Brand Equity in a Social Media World 1:45pm-2:20pm
What does it take to build a successful brand in today’s social media world? There’s a reason that the term “personal brand” is such a buzz word lately. Cali Lewis will explore this topic with you, share her story and experiences from building the Livid Lobster and GeekBeat.TV brands, and show you why you have to be both creator and promoter. Not to mention business man.
2:20pm- 2:30pm Break
Wayne Sutton
How to Optimize your Brand for Mobile 2:30pm-3:05pm
With tablets and smartphones outpacing PC sales, mobile is now. More people are accessing your content via mobile devices and it’s not only affecting your customers load time when they visit your website or campaign but it’s effecting your brand image. In the How to Optimize your Brand for Mobile session, Wayne Sutton will discuss methods of going beyond having a mobile app but will cover ways to reach and engage with mobile users from user interface to mobile frameworks.
3:05pm- 3:15pm Break
Startup Panel – Best Practices on Launching and Running a Startup 3:15pm-3:50pm
Includes: Dan Izzo of Bizdom U. and Chris Genteel of Google
