7:00 AM-8:00 AM: Coffee, Registration & Networking
8:00 AM-8:45 AM: Grow your business online with Google Workshop (+ Attendees Can Win a ‘FREE’ Chromebook’)
Small businesses are vital to America’s economic future. Although nearly all consumers look online for local products and services, 58% of U.S. small businesses do not have a website. Getting online gives businesses the opportunity to find new customers, increase sales and grow. In this session you’ll learn about Google’s tools and products available to enhance your online presence including: tips on how to get found on Google, connecting with your customers through Google+, free tools for website analysis and office productivity. Bring your laptop or tablet to create a Google+ Business page and play around with our “How to GoMo” mobile tools.
9:00 AM-9:15 AM: Kick-Off
9:15 AM-9:45 AM: How to Become a Disruptive Personal Brand that Matters in Detroit: Hajj Flemings (Founder of Brand Camp University)
In the 80’s it took people like Bill Gates literally 10-years to position themselves as thought leaders. Now in the new digital economy you can develop a disruptive personal brand that matters in cities like Detroit. Hajj will help you develop a transmedia approach to strategically develop your brand whether you are an entrepreneur or intraprenuer. He will help you transform the way you view the intersection of people, brands and technology.
9:45 AM-10:30 AM: Startup Communities – Building an Entrepreneurial Ecosystem in Your City: Brad Feld (Co-Founder of the Foundry Group)
Startup communities are popping up everywhere, from cities like Boulder to Boston and even in countries as varied as Iceland. These entrepreneurial ecosystems are driving innovation and small business energy in their communities and throughout the world.
Brad Feld will talk about how to create a long term startup community in your city. He’s describe the Boulder Thesis, the framework he’s come up with working with other leaders in Boulder to create on of the most vibrant startup communities in the world. He will discuss specific examples and help you understand how to apply the Boulder thesis to your startup community.
10:45 AM-11:25 AM: The Evolution of Business: Can Corporations and Startups Work Together?: Hajj Flemings (Moderator), Phil Cooley (Slows BBQ), Preston James (Dell) and Maria LaDonde (Bizdom)
Working together is better than working alone. With all the talk about being an entrepreneur and startups sometimes we leave out the established corporations. Can corporations and startups work together to foster a new generation of ideation, innovation and collaboration? This workshop is designed to discuss how can we harness the power of established corporations and young companies to cross-pollinate and accelerate the contribution of knowledge, expertise and funding to create a trusted partnership? The expected outcome of this discussion are: identifying best practices on how both parties can participate, solutions for sharing knowledge to fund, build and launch ideas, products, and businesses.
11:30 AM-12:00 PM: Moving Boulders: Obstacles and Opportunities for Women and MinorityEntrepreneurs: Kathleen Warner (COO of Startup America)
As entrepreneurship is increasingly front-and-center in the national conversation on economic growth and innovation, women-led and black-led thriving, startup success stories are also increasingly visible: Robin Chase of Zip Car, Charles Moore of Rocket Lawyer and scrappy newcomers like Startup America Members Victoria Ransom of Wildfire and Naithan Jones of AgLocal. Yet despite these achievements, we’re also bombarded with media stories about the challenges that women and minorities face, from lack of strong networks and mentors and “pattern matching” to outright gender and racial stereotyping and biases, in hiring and investment decisions.
Is diversity dead? Or just being disrupted? Kathleen Warner, Chief Operating Officer of the Startup America Partnership, will share the story of Startup America’s growing national network of vibrant, entrepreneurial ecosystems and the open and inclusive approach the Partnership takes with its Regional Champions and Startup Members to ferret out and support all high growth startups regardless of gender, race, geography and sector.
Lunch Break: 12:00PM-1:15PM
1:15 PM-2:30 PM: Detroit Startup Fast Pitch Contest (Sponsored by DELL) - Winner Gets DELL XPS 12 Ultrabook
Detroit Startups: Upto, 313 Energy, Rippld, UBI Video, Savorfull, Are U A Human
Judges: Union Square Ventures, Detroit Venture Partners, Dell, Startup America Partnership, and Google
2:35 PM-3:05 PM: Running Globally: A Race to Promote You Amongst Your Competition: April Holmes (Gold Medalist Paralympic Athlete)
How do we get your thoughts from vision to reality?! In track & field there is a saying, “Stay in your lane!” Participants will be encouraged and challenged to highlight their strengths, which will enable them to reach their goals with little to no regard to anyone else vying for the same goal or outcome. The focus will be on using the information about yourself, your project, and your resources. This workshop will discuss strategies to help you communicate your greatness in order to be efficient and engage your “Gold Medal Mindset”.
3:10 PM-3:40 PM: The New Content Strategy: Tell Your Story & Be Amazing: C.C. Chapman (Author of ‘Content Rules)
Storytelling is a lost art in today’s business.
Creating content is the cornerstone of any marketing strategy in today’s business world. To stand out from the pact you must find ways to tell your company’s unique story. You do this by doing the unexpected and then amazing things will happen. We’ll discuss how on any budget (or none) you can be sure that your content marketing efforts are well planned out, build momentum and help your business grow. It isn’t magic and doesn’t happen overnight, but your story is unique to you and by using it as the basis of all of your content efforts we’ll discuss how you can find success.
3:55 PM-4:35 PM: Social Ventures and Entrepreneurship: Balancing Profit and Purpose: Bobby C. Smith (Moderator), Amy Kaheri (Detroit Soup), Veronika Scott (The Empowerment Plan) and Mark E. Gilman (Decus)
Social entrepreneurship is a rapidly developing and changing business field in which passionate people and mission-driven enterprises design, innovate and grow ideas. As the traditional lines blur between nonprofit enterprises, government, and for profit ventures, it is critical that business people understand the opportunities and challenges in this new landscape. Our panelist will discuss how an intrapreneur can pursue their passion, create business models and scale businesses that balance profit and purpose.
4:40 PM-5:10 PM: Our Creativity Crisis: Why innovation is needed but often hard to find: Louis Richardson (IBM Social Business)
In meeting rooms and cubicles throughout America, we have a deficit of individuals who are passionate about creative thinking and are not satisfied with the status quo. We are formed to be creative. Just look at any child and how they play. There are no boundaries to what they can do and no obstacles to their imagination. They aren’t worried about making mistakes because they are too focused on creating something remarkable and fun. In a recent study, CEOs around the world have listed “creativity” as a most desirable leadership quality and a necessary skill for effective employees. During this session we’ll explore why creativity is needed, why we’ve made it so hard to find and how we can foster it in organizations.
5:15 PM-5:45 PM: Government + Business: Startups, policymakers and collaborative growth for a stronger economy: Mike McGeary (Co-Founder of Engine Advocacy)
Should interacting with policymakers matter for your startup? Engine Co-Founder and Political Director Mike McGeary will make the case that to grow entrepreneurial communities and strengthen the economy on the whole, being engaged in an efficient way is essential. McGeary will present new economic data which shows that startups are growing everywhere, mostly in places like Detroit, where they get far less fanfare than in Silicon Valley, but where they can have a deep and lasting impact on the economy. The data also shows a growth trajectory that can cement American economic dominance fueled by the startup community, but only if startups tell their stories in an efficient way to gain government support in crucial areas. Come hear about how Engine is helping startups do exactly that, and what you can do as an entrepreneur to help your community, and your bottom line through partnering with good government.