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4-Ways Foursquare Impacts your Personal Brand

Is Foursquare a silly game? Is Foursquare just another cool iPhone app?  Or is it just another social network?  From a personal branding perspective I would like to add a different angle.

Foursquare has the potential to be a great personal branding lifestyle social network (with the integration of Twitter at this point). Personal branding is a lifestyle not just a career choice.  It is something that is lived 24/7 not just from 9-to-5.  Foursquare naturally integrates your DNA, your brand associations, and your habits into its social networking game with each check-in.

4-Ways Your Personal Brand is Impacted

1.    Lifestyle: Your habits and choices are stamped with each check-in.  For example I workout at Lifetime Fitness and after becoming the Mayor it encouraged me to continue working out more frequently.  Whether I get unseated as Mayor is not the issue, it communicates commitment and that being physically fit is critical to my personal brand.  Can I tweet that I am going to the gym?  Absolutely. A stronger message is sent however when you physically check-in at the gym?
2.    Brand Associations: It connects you with establishments or brands you want to be associated with, whether it is a food establishment that provides healthy food or a eco friendly store that you purchased furniture from.
3.    Money Trail: To truly identify what is important to a person follow how they spend their money, there isn’t a clearer indicator of values.
4.    Local Market Branding: Adding tips can be a great personal branding tool  it connects you with desired establishments/brands in local markets.  It can also create opportunities especially as you frequent specific locations more often.  In local markets it can add name recognition and adds a virtual presence even when you are not physically at the location.

Optional #5: Work Time Stamp: Work habits are reinforced since check-ins can only be done with mobile devices when you are in the physical area.

Two Basic Tips for Using Foursquare

•    Tips: Create unique tips that people will find value when they visit or are near the establishment.
•    Shouts: Brand your choices, each check-in provides you an opportunity to reinforce why you have selected the establishment or brand you are visiting.

There is a noise factor that has to be managed with Foursquare I will admit.  Broadcasting every move you make might not be the digital footprint that you are trying to create.  Below is an example @Nolascratch tweets about going to the bathroom. I am not taking a shoot at this person but I just wanted to show an example.  This tweet is about going to the bathroom which we all at some point have to go.  You must determine for yourself what reinforces your personal brand message with this tool like you do with the other social networks.

4sq_bathroom

Foursquare is a social network that will continue to evolve much like Twitter and Facebook as time progresses. see a great opportunity to reinforce your personal branding lifestyle through Foursquare.

Other Articles on Foursquare
5 Ways Foursquare is Changing the World
Foursquare vs. Gowalla: Location-Based Throwdown

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It’s All in What You Tweet

Lego Ollie the Twitterrific bird, originally uploaded by Fredoichi.

There are many things you can do on Twitter to build your personal brand; however, when it really comes down to it, it’s all in what you tweet. Your content and activity represents you and what you have to offer others, whether they be potential followers or even prospective partners or employers.

Here are some great tips on how to enhance your personal brand with each and every tweet:

Be selective. Decide what type of content you want to promote and stick to it. Don’t tweet or retweet anything and everything. – Jennifer Turner, @Talagy

Be consistent. Use a similar format, or 2-3 formats, depending on the content, for each tweet. Become a brand people will recognize. For example, start each tweet with one word in CAPS, or always end with #jobsearch, or use personalized web address shortening services. – Jessica Silverstein, @AttysCounsel

Act selflessly. Give away useful, industry-specific tips 85 percent of the time; limit promotional tweets to 15 percent of your content. Invest your energy in connecting with your followers. – Laura Christianson, @BloggingBistro

Showcase your expertise. The best way to showcase your personal brand on Twitter is to publish “thought leadership tweets”. “Thought leadership tweets”, are personal quote tweets that demonstrate your knowledge or opinions on topics, key trends and events related to your industry or profession. – Marci Reynolds, @marcireynolds12

Be responsive. Use the @ symbol followed by the person’s Twitter name to directly address questions and /or comments to people and also respond to questions. Conversing with people via the public Twitter stream will raise your visibility and thus increase your online presence. – T.C. Coleman, @UpwardAction

Give credit where its due. Reply and RT to those in the industry or who provide relevant and insightful knowledge, what goes around will come around. Its too transparent to be fake on Twitter. – Charlie Riley, @charlieriley

Tweet with the reader in mind. Another tip I use is to seek out Twitter users who tweet with search terms similar to my blog’s audience. That way, I’m addressing folks who are most likely to find my tweets of interest. – James Dillehay, @craftmarketer

Automate value. We don’t all have time to be on Twitter 24/7. Save yourself a little sanity and use tools like SocialOomph to schedule your tweets in advance so you can share valuable and relevant content even when you aren’t on Twitter. In addition, you can use tools like Twitterfeed to automatically post new articles and updates from your blog, as well as from blogs and sites of other trusted thought leaders in your industry. – Chris Perry, @CareerRocketeer.

Special thanks to everyone who contributed to this wealth of personal branding insight!

Chris Perry, MBA is a Gen Y brand and marketing “generator,” a career search and personal branding expert and the founder of Career Rocketeer and Launchpad.

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Good Morning Twitterverse

Good Morning Twitter and to all my friends in the Twitterverse. I just wanted to add a personal touch and reach out to all you stellar personal brands. If you plan on having a great day sent a tweet and include @HajjFlemings and #Twitterverse and the city you are repping. I will see you in the Twitter stream.

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Personal Branding Interview: Hill Harper and Hajj E. Flemings – The Conversation

Hill Harper who most notably portrays Dr. Sheldon Hawkes on CSI: New York, he recently released his third book, “The Conversation” which is number two on the New York Best Seller list.  In his latest book he discusses the topic of conversations between men and women which has created a lot of buzz online.

Successful Brands Provide an Experience

One of the key characteristics of successful brands is that they provide customers with an experience.  I recently interviewed Hill Harper after a book signing in Royal Oak, MI.  Hill is a very grounded person with a magnetic personality, who makes every person in the room feel like they are the only one there.

After the book signing I saw how each person walked away with a personal experience after interacting with Mr. Harper, his command of the room is second to none.  I walked away thinking about the experience I provide those I interact with and what do they walk away with.  It was a moment of sobering reflection as I began to evaluate myself.

Hill Harper on Twitter

 

Hill is very active on Twitter, to follow him on the set of CSI: New York or to find out when he is coming to your town for a book signing or to extend the ‘”The Conversation” about his book follow him on Twitter at www.Twitter.com/HillHarper.

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