Brand Camp University – Personal Branding 2.0

Event:

2009 Brand Camp University- Personal Branding 2.0 Conference Detroit (Fall Term)

Date:

Saturday, October 10, 2009

Time:

8:00am-9:00am (Registration) and 9:00am – 5:00pm EST (Sessions)

Location:

Lawrence Tech University (Southfield, MI)

Registration:

Register

Conference Sessions

9:00-9:45am Session
Hajj E. Flemings – Founder of Brand Camp University/Author of “The Brand YU Life”

Grustle (Grind + Hustle): The Future of Work for Personal Branding
It is clear that the world is changing before our eyes and it is not asking our permission. There is a cultural shift taking place in the workforce and the way we work. GRUSTLE is the new minimal risk personal branding strategy working people and students can employ to live their dreams. So what is GRUSTLE? It is the combination of your Grind and your Hustle: Grind: A grind is a job; employment; typically your primary source of income. Hustle: A hustle is your passion, what you would love to do full-time and what gives you the most satisfaction. It is what you typically do after you work your daily grind.

Hajj will take you through the process of re-thinking your personal brand as he addresses the following topics in his workshop:

• Understanding why personal branding is important
• Identifying your passion and integrating it into their personal brand
• Re-thinking your daily job as a proving ground for personal branding
• The usage of social media as a strategic personal branding tool

Learn how to use the power of personal branding in a digital world that is changing the future of work.

9:45am – 10:00m BREAK

10:00am-10:45am Session
Mitch Joel – President – Twist Image / Author of “Six Pixels of Separation”

KEYNOTE: Personal Brands – How You Connect In A Connected World
Every Sales, Marketing and Business Development team is made up of individuals whose success depend on how well they have self-defined their Personal Brand. Mitch Joel helps people define their personal and corporate brands through insights that simplify goals and values and ignites new ways of growing your business, community and inspiring your personal life. Increased sales and business success is not about pushing employees, it’s about empowering them. Discover why branding is not just for multi-national companies – we are all brands. Find out how to make a personal brand shine.

10:45am – 11:00am BREAK

11:00am-11:45am Session
Rohit Bhargava – Senior VP, Strategy & Marketing / Ogilvy 360 Digital Influence

KEYNOTE: How Your Personal Brand Can Save The World
Chances are if you are going to be at Brand Camp U, you already buy into the idea that building a personal brand is an important thing for your present and your future. In the social media charged world, you’d almost be crazy NOT to want a personal brand, right? But your personal brand is about a lot more than yourself and your own dreams. It can also be about the impact you want to have on the world. Sound like a lofty goal? You bet it is. In this interactive session, Rohit will share some of his top tips on how he has built his own personal brand into something far beyond an exercise in egotism and self-congratulation. Filled with real life examples of what has worked (and what hasn’t!), Rohit will take you through the elements of his own personal brand and how he’s built one of the most popular marketing blogs on the web, authored a best selling book published in 8 languages (so far) and kept his day job at one of the largest marketing agencies in the process.

11:45am – 12:00pm BREAK

12:00pm-12:45pm Session
Valeria Maltoni – Co-author of “The Age of Conversation”/blogger for Fast Company Magazine

Personal Branding: Using Social Media For Career Advancement in a Tough Economy
What does it mean for a professional seeking career opportunities to have a blog and an online portfolio? How can companies recruit candidates in a more meaningful way? How do smart recruiters use LinkedIn, Twitter, Facebook, and other social media to find top talent?

Social media is perfect for career development as it allows professionals to show what they know and think, interact with peers and build connections, learn from others, find mentors, and build a personal brand – to know and be known.

It’s not an overnight thing, it’s a slow process. And it can be messy, if one is not careful or does not have a personal brand strategy and goals. Learn how you can start building your reputation and build equity in your own brand, connect with recruiters and potential employers.

12:45pm – 1:45pm BREAK

1:45pm-2:15pm Session
Ken Brown – Best Selling Author of ‘A Leap of Faith’ / McDonald’s Franchisee

Mind your Business “6 Keys to Building and creating a successful brand”
Get Ready, Get Ready, This workshop is guaranteed to propel attendees to the next level of Thinking as it relates to their Life and Personal Brand. Ken Brown will share the principles and strategies he used to attract millions of dollars and key strategic partners. Ken will assist you in turning your passion into profits. The workshop will help you answer this vitally important question “Who shows up when you show up?

2:15pm – 2:30pm BREAK

2:30pm-3:15pm Session
Scott Monty- Global Digital and Communications Manager, Ford Motor Company

The Rise of the Brandividual in Corporate Culture
It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it.

This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions:
• In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional?
• Where is the line drawn, or does such a line no longer exist?
• What are some key behaviors in a brand representative, and how can those be applied to your business?
• As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual?
• What happens when this person decides to leave the company

3:15pm – 3:30pm BREAK

3:30pm-4:00pm Session
April Holmes- World’s Fastest Amputee / 2008 Paralympic Gold Medalist

The April Holmes Story: Creating Victory through Branding
April Holmes compelling story of how she created victory through branding will change the way you look at your life. Not everyone can compete in the “Olympics” or “Paralympics” as it relates to sports, however everybody has those monuments that represent pinnacles in their life. So whatever field you’re in, your objective should be to go out and win your GOLD medal. Come listen to April share how her goal started with recognizing an opportunity (my leg being amputated), recognizing her gift (running), creating goals (to win a gold medal and become world’s fastest amputee), and connecting with resources (Brand Jordan, AT&T, & other sponsors) to help make her dreams a reality.

4:00pm – 4:15pm BREAK

4:15pm-4:45pm Session
Robert (Bob) Fish – CEO/Co-Founder of Biggby Coffee

B-BIGG: Case Study of BIGGBY COFFEE
Robert (Bob) Fish CEO/Co-Founder of Biggby Coffee is a great example of how a company can successfully use social media to grow a business. Bob will discuss the history of BIGGBY COFFEE as a case study and review the successful elements (operating philosophy, core values, mission, vision, and cultural values) that brought it to where it is today. Come listen to Bob talk about how all these elements contribute to successful participation in social media.