How You Spend Your Time in 2010: 22% in Social Networks


As the year is coming to an end it is a great time to review goals, financials and the value of our time. Which leads me to one of the most important questions how did you spend your time online in 2010.

A large portion of our lives are shared online: So between messaging, commenting, sending emails, blogging and conducting online searches, etc., as a society we spent approximately 25% of our lives online (this translates into 5.5 hours a day.) What did this mean to your personal brand? Did the time you spent online help to grow business, your career opportunities, or help you position that side project that you were working on. In the area of personal branding one of the key components is the value of your minute. According to Nielsen report in 2010 here is how we spent our time online.

The Breakdown

  • 5.5 Hours Online per day
  • 22.7% Spent on Social Networks (Facebook #1 destination)
  • 10.3% Online Games
  • 8.3% Email
  • 3.9% Videos
  • 3.9% Online Search

As we embark on a new year how will you plan your time management goals for 2011? Remember success is a planned activity it doesn’t happen by default. There is less than a week left in the 2010 and many people have packed it up for the year? Well the year isn’t over yet. It is the perfect time to prepare for 2011. Below are a few ways to start preparing for 2011

  • Brand Insights – An experiential personal and corporate branding workshop for 15-people in FD Lofts in Detroit Eastern Market – 01/20/11 with Hajj Flemings (Founder of Brand Camp) and Matthew Kruchko (Managing Director of Applied Storytelling).
  • Mind Mapping iThoughtsHD is a mindmapping iPad app that will import and export mindmaps to and from many of the most popular desktop mindmap applications such as Freemind, XMind, Novamind, MindManager, MindView, iMindmap and PDFs.
  • Goal Setting – Establish measurable goals for 2011.
  • Finalize Pending Projects – Many of us have projects that have been started and not completed.
  • Side Project – Start working on a New Project to launch the beginning of next year.
  • Re-Evaluate Resources – To increase your productivity in 2011 look to add a virtual secretary or outsource some functions to be more productive.

What did your time translate into in 2010? How does it affect your bottom line?

Let me know what you are doing to plan for 2011!!

  • P.O.W.E.R. ORG

    Wow! What a year. Time Management is key to success! I must say that 25% of my time has been spent expanding both my personal and nonprofit organization’s brand in multiple Social Networks (in person and in real life). What a task–but worth it. Our agenda for the next 4 days includes: A) Finalizing Projects, B) Setting SMART goals for 2011, C) Re-evaluating Resources, and D) Creating Side Projects with several video and phone conferences to confirm partnerships! I also plan to utilize some of the great tech tools (time savers) that are used in business and education communities to better organize, implement, and evaluate our programs (and my Side Projects).

  • HajjFlemings

    There are some many things pulling on our time that we have to be very careful with how we manage our resources financial, time, etc.

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