Wikipedia defines Default: “Default Values are generally intended to make a device (or control) usable “out of the box”. A common setting, or at least a usable setting, is typically assigned.”
The more time I spend in the branding space helping people and businesses transform themselves, the more I see default settings controlling the operating systems of people and businesses. Living life by Default versus design is the path of least resistance as well as least reward.
Why should someone hire you? Why should someone buy your product? Why should someone listen to you? Why should someone read your blog? Why do you matter? Do you matter? Does your work create conversation? Are you living an undervalued life?
I thought the concept of living in Default would be an interesting topic as 2010 is coming to an end and 2011 is quickly approaching.
Remember, “Success is a journey and a planned activity.” Without goals we are living life by Default. For many people 2010 was a year of change and as technology, the economy, and the world changes you can’t depend on ‘What Was’ to be ‘What Is.’
It is time to establish your goals for 2011 personally and professionally.