Super Bowl XLV has come and gone, the Packers won, and all we have left is the discussion from the Super Bowl Ads. I wasn’t blown away by most of the Super Bowl ads but there was one ad that totally captured by attention.
That ad was, ‘Imported from Detroit’ it was produced by Wieden + Kennedy one of the coolest ad agencies in the world. They are known for the work they have done historically with Nike and heir most recent success with the Old Spice commercials.
The two-minute Super Bowl commercial, ‘Imported from Detroit’ with local rapper Eminem captured the essence of Detroit and connected with viewers worldwide with over 4M views in YouTube.
Stats from the Ad
- Brand Bowl Recap: The people voted with their tweets and selected Chrysler, ‘Imported from Detroit’ as the overall winner. (Score: 90, Tweets: 32,514, Sentiment: +16.5%)
- YouTube Views: 4,514,346 (as of 02/09/11)
According to the Wall Street Journal Chrysler and the Chrysler 200 spiked on auto-shopping web sites. Edmunds.com reports that research on Chrysler models on its web site jumped 328% after the ad appeared.
Does this mean that Detroit is back? Does this mean that Chrysler is back? I don’t think any one commercial alone saves a city, state or company. But I will say the commercial did exactly what it was suppose to do. Create buzz (mostly positive), engage potentials customers, get people sharing content, and driving traffic to their site.
I don’t know how many 200’s Chrysler will sell but I do know but the tagline, ‘Imported from Detroit’ is still ringing in my head.
About the author
Hajj is the founder of Brand Camp University . He has been featured on Fox 2 News (http://bit.ly/Hajj_Fox2News), ESPN.com and BusinessWeek.com on the subject of Personal Branding. His clients include Walt Disney, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division). He has spoken at Iowa State University, Davidson College, University of Michigan and numerous colleges and universities around the nation on personal branding, social media and career development to crowds of 3,500 plus.
- More at
