Just finished reading an interesting article in Fast Company Magazine about YouTube’s CEO Salar Kamangar and YouTube’s business model. According to the article YouTube has grown from $100 million-to-$250 million in 2008 to just shy of $1 billion in 2010. They are stating that profitability is nigh. The Business model includes a suite of services: Home page ads, promoted videos, click-to-buy, brand channels and displays (Digital Billboards - on YouTube)
“YouTube is emerging as the first global TV station. The living room for the world.” Salar Kamangar - CEO of YouTube.
YouTube Stats
- More people view TV online (72% of people 34-years and younger.)
- People are watching 2 billion hours of videos per day on YouTube
- YouTube accounts for 28% of Google’s search (December 2009)
Ways To Use YouTube to Impact Your Brand
The data shows the growing trend of videos in consumer consumption: 89 million people will watch 1.2 Billion Videos watched today. Online video consumption is up 600% from 2006-2010. There is an old cliché that a picture is worth a thousand words. If that is true what is a video worth?
As a Human Brand, personal brands or business brands that are focused on humanizing themselves can YouTube provide a platform to help them grow? Videos have away of connecting people and ideas: videos transmit emotion, and passion in a way that words cannot. Videos can simply bring ideas to life!
- Create How to video content: There are people who are using video content creativity, for example, Michelle Phan (Make-up Artist)
- Click to Buy: YouTube’s e-commerce platform that enables videos to transform viewers into consumers by providing links to iTunes, Amazon.com, or other e-commerce sites.
- Branded Channels: YouTube gives you the ability to develop a branded channel for your brand (whether it is a personal or business brand. A great example of a branded channel is Justin Bieber.
How are you using YouTube to expand your Brand? I would love to hear some of your creative ideas.
Infographic Credit: Flowtown
