Past Speakers (2011)

Hajj Flemings – CEO/Co-Founder of Gokit

Hajj is the CEO/Co-Founder of Gokit an online identity platform that enables users to manage, organize and curate their story in a centralized location.   He will be featured on CNN Black In America 4 on 11/13/11.

Hajj is the founder of Brand Camp University the largest personal branding conference in the Midwest and the author of “The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management”.

He has been featured in the Wall Street Journal, CNN,, and travels nationally speaking as a brand strategist.  His clients include Walt Disney, Ford Motor Company, the U.S. Department of Defense and other Fortune 500 companies.  Hajj is also a columnist who writes about technology, social media and branding for small business.

Peter Shankman – Founder of H.A.R.O.

Named one of PR Week Magazine’s “30 under to 30 to watch,” this former journalist launched the award-winning Geek Factory out of his apartment in August of 1998 with one client, one computer, and one cat. Building the agency into a talented worldwide staff of over 20 people, Peter sold Geek Factory to a larger firm in the summer of 2001, while retaining the naming rights.

Currently, Peter consults to companies around the Globe, offering public relations and marketing expertise to fortune 50 companies, as well as smaller organizations worldwide. 

Jessica Gioglio – PR/Social Media Mgr at Dunkin’ Donuts

Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy and social engagement campaigns on the company’s Facebook page and @DunkinDonuts Twitter account.  In January 2011, Jessica launched the company’s first-ever blog, “Behind the Beans,” which is dedicated into highlighting what’s brewin’ at Dunkin’ Donuts.

Prior to joining Dunkin’ Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast.  An avid writer and photographer, Jessica also started The SavvyBostonian, a local lifestyle blog covering Boston events, restaurants, and more.

Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations.

Lisa Van Der Pool  – Broadcast and Social Media Editor at the Boston Business Journal

Lisa has been Broadcast Editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She also regularly appears on WBZ-TV Channel 4 discussing the top business stories of the day. Prior to joining the BBJ, Lisa worked at Adweek Magazine for five years, where she covered advertising and PR firms across New England. 

C.C. Chapman – Co-Author of Content Rules

C.C. Chapman is speaker, storyteller and entrepreneur. He is the Co-Author of the best selling book Content Rules and the Founder of He has done award-winning marketing and social media work for a variety of clients including The Coca-Cola Company, HBO, Discovery Channel and American Eagle Outfitters. He is a lifelong New Englander, avid photographer and graduate of Bentley University. 

Laura “@Pistachio” Fitton – Founder of OneForty (now Hubspot)

Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded (acquired by HubSpot) in 2009 when she recognized that software built on Twitter’s API was going to change the world. 

As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats. 

Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

Alexander Aber – Partner at Foley Hoag LLP

Alex Aber concentrates his practice on mergers and acquisitions and corporate finance and has extensive experience representing public and private company buyers and sellers in domestic and cross-border mergers and acquisitions and other strategic business transactions.

Alex also advises founders and investors in early stage and mature technology and life science companies on a broad range of matters including corporate governance and management, equity and debt financing transactions, technology licensing, joint ventures, and general legal matters.  Alex serves as outside general counsel to 38 Studios, LLC and Good Start Genetics, Inc. and recently completed a secondment with The General Counsel’s Office of EMC Corporation in which he represented EMC in various public and private company acquisitions and strategic investments.

Linda Wells – Dean of General Studies at Boston University

Linda Wells is Dean of the College of General Studies at Boston University and Professor of Humanities.  Dr. Wells holds a PhD in 20th Century British and American Literature from the University of Wisconsin-Madison, and she has been on the faculty of Boston University since 1980, where she taught humanities and was department chair of the Division of Humanities and Rhetoric. The College of General Studies is a two-year interdisciplinary core curriculum that places a premium on outstanding teaching.  She continues her research in two areas:  African-American literature and culture and Identity and Work.

Prior to becoming Dean in 2000, she was Special Assistant to the Provost at Boston University, where she directed the accreditation review for the University.  In addition to her role as Dean, she now serves on the Commission for Institutions of Higher Education for New England Association of Schools and Colleges.

Joselin Mane – Co-Founder of Boston Tweetup

Joselin Mane is a Passionate Internet Marketing Consultant with 20 years of computer technology experience. This is complimented by his 8 years of Online Marketing experience and 10 years of business development experience, which when put together create a powerful combination that is rarely seen in this new media market. His focus is working with small/midsize businesses, organizations and entrepreneurs to best leverage Internet technologies to systematically reach their financial and/or growth goals.

He specializes in wrapping marketing around technology to help grow his clients businesses in a more efficient way. As demonstrated within his first 2 years at IBM, he was highlighted in a full-page ad for the work he did to contribute to Herman Miller saving over 1 Million dollars. His way of finding information and adapting new technology makes him able to quickly access opportunities for growth and provide several easy to understand tactical plans based on his clients overall strategy.

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