Ask ten people what they think about branding and personal brand, and you are likely to get ten different opinions on the subject. It’s an ongoing discussion, and one that probably won’t have a definitive answer. Regardless of your position on the matter, one can not ignore that brand, personal or not, does exist. What we do with it and how we define it is up to us.
We reached out to our community and asked some of the local entrepreneurs and professionals their take.
Up first, Mr. Hubert Sawyers III. A local entrepreneur, Hubert shares how one’s personal brand stems from one’s authenticity. If those two elements are in sync, then it is very hard to deny one’s successful brand.
Hubert will be attending BrandCampU 2010, and can be found sharing his passion for music and business on Twitter. He is the founder of SorSaw Enterprises, co-founder of iDetroit, and blogs at Frying in Vein.
What is Brand Camp? If I were to define Brand Camp I wouldn’t call it a conference I would call it a gathering of the minds. It is one of the most unique personal branding experiences in the Midwest region and it is happening on Friday, October 8th. (From more information: www.BrandCampU.com)
We have assembled a unique group of voices and practioneers in the business, branding and social media space many of which are new to Detroit. One of the key elements that separates Brand Camp from other interactive conferences is that we bring in CEOs and business owners that run million dollar corporations to bring you their business perspective from the C-Suite. If you run a $35M dollar business where you have to make payroll every week you provide a different perspective than someone who just directs the Marketing department in a small company.
Why Detroit?
Why was Detroit selected as the launching pad for Brand Camp besides it being my hometown? Detroit is the perfect location for Brand Camp. Detroit is a hard-working city and is known for it creativity from the days of Henry Ford, Thomas Edison, and Motown.
Currently the unemployment rate in Michigan is 13.1%, which is higher than the national average (9.5%). The workplace has changed dramatically over the past five years but have you evolved with these changes? Are you prepared to work in a multi-generational workplace where location doesn’t matter and communication is rewired by the social web? These are some of the issues we will be tackling at Brand Camp. We will take a look at how a local economy (like Detroit) is impacted by government, media, technology, and entrepreneurial thinking.
New to Brand Camp this Year
Case Study: PR Sarah Evans will be doing a personal branding case study of herself and how she has developed her personal brand.
Panel:Re-Branding of Detroit: This panel would be made up of mostly baby boomers/gen Y with one millennial. The focus of this panel would center around the roles that entrepreneurship, technology, media and government play in growing the local economy of Detroit.
Moved Brand Camp to a week day to target a larger business community.
CEO Ari Weinzweig – CEO/Co-Founder of Zingerman’s a $35M local non-franchised business in Ann Arbor, MI.
Globalocal
What is ‘Globalocal’? It is a Global + local experience where you bring the two worlds together at Brand Camp you will get a taste of what this means.
Speakers
Hajj Flemings – Founder/Principal of Brand Camp University
PR Sarah Evans- President of Sevans Strategy/Founder of #journchat
There is no place in the country you will get the experience we are going to provide for the price. Early bird registration of $50 ends August 26th and the rate will then escalate to $100 for general registration.
I will see you in Detroit on Friday, October 8th. Get your tickets while they last!!!!
The voting has started for Ignite Detroit. If you are interested in hearing my presentation you can vote by following this link: (Link: http://bit.ly/dgFYi9)
Voting: February 1st-8th
The Re-Education of the Disposable Worker
Presenter: Hajj E. Flemings
We live in the era of the Disposable Worker (DW). How does Detroit/America re-educate its human resources to prepare workers for the new economy. This presentation will focus on re-branding, re-thinking, re-inventing and re-educating DWs into thinking about themselves as the new factory.
Thanks in advance for your support!!!
Ignite Detroit
Date: February 25th
Location: Magic Stick
Time: 6:30pm – 9:00pm www.IgniteDetroit.org
