The Blog

Author Archives: Kelly Lux

The Value of LinkedIn Recommendations

LinkedIn recommendations seem to be a dime a dozen.  Some profiles show hundreds of recommendations.  Do they really matter? The answer is YES.  Here’s why: LinkedIn is a fairly static social network that relies on the creator of the profile … Continue reading

Twitter and (the illusion of) Free Speech

Last week I was on the periphery of a social media storm.  One of my colleagues, Anthony Rotolo, wrote a blog post surrounding an incident on Twitter that involved (mildly) negative tweets, employees from two different companies in hot water, … Continue reading

Twitter Chats & Your Personal Brand

We all know by now that Twitter is more than just a fun place to talk to people and learn what’s new, it’s also a huge personal brand generator. Whether it’s Alyssa Milano, a perennial B-list actress with in excess … Continue reading