We had a chance to sit down with Eric Brown (@eric_urbane) and talk a bit about the hot topic of personal branding. Like many, Eric doesn’t necessarily feel the subject of personal brand is anything new. The number of followers and your online presence isn’t nearly as significant as the potential to build your business through authentic channels.
Marketing has changed from how a business communicates with an audience, and this ultimately changes how brand are perceived. Personal or business, brands need to be part of the authentic package, just as it was before the Internet came into existence.
Eric’s takeaway is that employees now need to be dynamic in order to help not only their personal brand, but the brand of company they work for.
Eric has been true champion of his community. He’s supported many of the local events and business in the Detroit metro area. Eric and his team can be found at www.theurbaneway.com and www.urbaneapts.com.
