Every so often I see a tweet or Facebook post that is along the lines of someone “quitting social media” for a period of time. It almost seems they’ve become fatigued with the heavy lifting of sharing, posting, and the commenting that’s necessary to stay relevant in social media. Relevant being a key word.
If you are anything like me, there are long periods where I do great and then there are times when I have extreme peaks and valleys. At any period of time you can catch me racing – posting here, tweeting there, engaging with people through blog comments over there….and then…it drops. Let me tell you *in Bill Cosby voice*– Do as I say and not as I do.
That is the wrong way to stay RELEVANT.
Our lives are busy and sometimes being active in social media is at the back of our minds and for most of us thats ok. For us trailblazers, we must show the way. Personal branding content sources such as this blog and conferences like BrandCamp 2010 are VERY important for this space. It pushes forward use cases for social media and personal branding using the internet. We are the social authority! Scary? Nah.
Is IT still sexy?
Yes. Social Media as we know it – social networking, blogging, location-based services, and real-time-publishing is definitely still evolving. Meanwhile, us who champion the social media cause, we have significant jobs to do. For our personal benefit and for the community. In order to maintain the social media sexy, we need to be consistent and challenge ourselves to pump out GREAT content.
The Internet is still a teenager, at around 15 years old, it is just coming into its own.
Entrepreneur’s, large organizations, individuals, you are all welcome – join the party. We will be rocking for a while.
