Perception vs. Reality: Which Defines your Personal Brand?

Monthly Archives: September 2010

Perception vs. Reality: Which Defines your Personal Brand?

Is your brand built on perception or reality?  The purpose of this post is to separate the truth between the two.  As personal and corporate brands can we reap the benefits of  our perception, which is ultimately our reality or … Continue reading

Twitter and (the illusion of) Free Speech

Last week I was on the periphery of a social media storm.  One of my colleagues, Anthony Rotolo, wrote a blog post surrounding an incident on Twitter that involved (mildly) negative tweets, employees from two different companies in hot water, … Continue reading

Our Connected World by the Numbers

There are approximately 6.5 Billion people on the planet and we live in a hyper-connected world where we are increasingly communicated via online.  As you continue to map out your digital footprint think about the Facebook, Twitter, internet connectivity, and … Continue reading

Brand Camp ’10: Registration Back Open!!! (Limited Seats) – Room Change

Good News!!!! Due to the overwhelming demand for Brand Camp ’10 our team has worked hard behind the scenes to accommodate the demand. To address this issue and to provide an opportunity for as many people who are interested in … Continue reading

Brand Camp ’10: Personal Branding Conf – Workshop Announcement!!!

The workshop sessions for Brand Camp ’10 have been announced. The Workplace of the Future:  Where does your Personal Brand Fit? Presenter:  Hajj E. Flemings The workplace of the future is being shaped by people of influence and social media … Continue reading

Twitter Chats & Your Personal Brand

We all know by now that Twitter is more than just a fun place to talk to people and learn what’s new, it’s also a huge personal brand generator. Whether it’s Alyssa Milano, a perennial B-list actress with in excess … Continue reading

The Future Belongs to Disruptive Thinkers not Personal Brands

What are personal brands?  Typically they are uniform thinkers.  They are soldiers in a mass army.  They follow orders well.  They have developed online personal brand profiles that are a result of reading blog post that provide a macro view … Continue reading

Eric Brown of Urbane Apartments Says Personal Brand Isn’t New

We had a chance to sit down with Eric Brown (@eric_urbane) and talk a bit about the hot topic of personal branding. Like many, Eric doesn’t necessarily feel the subject of personal brand is anything new. The number of followers … Continue reading

Brand Ambassadors in The Digital Workplace

This blog post was inspired by David Armano post, “How to be an Effective Corporate Ambassador.” Think back to 1984, some Millennials were just born.  Heck I wasn’t even in high school yet.  What did the workplace look like pre-social … Continue reading

Has Social Media Lost it’s Sexy?

Every so often I see a tweet or Facebook post that is along the lines of someone “quitting social media” for a period of time. It almost seems they’ve become fatigued with the heavy lifting of sharing, posting, and the … Continue reading


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