Today, it is easy to forget that personal branding extends far beyond just social media. Personal branding (by other names) has existed for decades - long before the first Tweet or Facebook status update was ever sent. How did they do it back in the “old days”? Here are three forgotten ways to build your personal brand - and how you can put a “2010 spin” on each of them.
1. Read Books
Remember paper books? Those square-like objects that have a cover and a bunch of words inside? They are still around today, and can be pretty darn valuable to you. You might be thinking, “How can a book by someone else build my personal brand?“ Easy. The knowledge gained from a fantastic book will stay with you forever. The new thoughts that come as a result of an eye-opening read will have an incredible impact on your brand and your future.
Two particular books I’ve read in recent years have altered the path of my brand, and I recommend them to you:
Crush It! by Gary Vaynerchuk - Why NOW Is the Time to Cash In on Your Passion.
“By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.”
The 4-Hour Workweek by Timothy Ferriss - Escape 9-5, Live Anywhere, and Join the New Rich
“Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.”
The 2010 Way: Buy a Kindle or an iPad, and store all of your amazing books in one place. I believe that new technology will actually fuel the book industry, not kill it off. Two of my Top Ten iPad Apps for Personal Branding are electronic book readers.
2. In-Person Networking Events
To those in my generation, this concept might seem foreign and unbelievable, but - networking used to take place in person! Face to face, with a handshake and a smile. Admission time here: I’m terrible at networking in person. A strange and inexplicable nervousness takes over when I stumble across a room full of strangers. Are you the same way? I suspect that online networks will lead to a generation of young folks with underdeveloped “true” networking skills.
How can you (and I) avoid this? By sucking it up and taking the leap. Attend as many conferences as you can. Arrange to meet industry contacts one-on-one. Request informational interviews with potential employers - just put yourself out there as often as possible.
For the shy or inexperienced networker, check out this “networking how-to compilation” by Tim Tyrell-Smith.
The 2010 Way: Organize or attend a “Tweetup” to unite local Twitter connections, keeping these 10 factors in mind. By bridging your “offline” and “online” worlds, you will gain in-person networking experience with the safety blanket of familiarity.
3. Create Business Cards
Some would say that business cards are dead today, given the emergence of more efficient ways to connect. I disagree! In fact, I think most folks should likely have two separate business cards - one solely for work purposes, and another with a more personal touch. A brilliantly designed business card that is also informative will leave a lasting impression on peers, prospects, or potential employers. Plus, it is an easy icebreaker for those of you still struggling with #2 above.
Check out this incredible list of 100 creative business cards to use as inspiration.
The 2010 Way: The beauty of business cards today is that you can include any and all information you wish. Yes, that includes all those Web 2.0 sites you know and love - your blog URL, Twitter and Linkedin profiles, you name it. Here is an article that offers more tips for integrating social media into your business cards.
These three “forgotten” personal branding methods are actually alive and kicking today - and I am sure there are many more I’ve left off the list. Are there any “tried and true” paths you still recommend today?
Ryan Rancatore discusses how to build an authentic personal brand that stands out at Personal Branding 101. Connect with Ryan on Twitter at @RyanRancatore, or on Linkedin or Facebook.
Photo credit, wy_jackrabbit and klynslis.
