Social Media

The SparkNotes of Personal Branding

Building your brand is a continuous process that will last you your entire lifetime and there are countless ways that you can build and communicate your personal brand both online and in-person. However, to get you started, I have put … Continue reading

Negative Campaign Ads and Their Impact on Personal Branding

What can we learn from negative campaign ads? We can clearly see the mentality of our society. A society that lacks accountability, that blames others for things gone wrong versus one of introspection that is hardwired with a moral compass. … Continue reading

Build your Network Before you Need it

I watched a very interesting piece on 60-Minutes this week called the 99’ers.  The term 99’ers is based around the idea of people who have been receiving unemployment checks for 99-weeks.  These individuals have received an extension of their unemployment … Continue reading

Fan Contest! Detroit 187 Live Tweeting – Episode #6 (10/26) at WXYZ

Are you a fan of Detroit 187?  Do you live in the Metro Detroit area and are on Twitter?  If so I have a great opportunity for you.  I am working with Stephen Clark (@sclarkwxyz) and #backchannel to bring a … Continue reading

Be 100%: Complete your Profile.

This blog post is about being 100%. The first impression that most people will have about you will come from one of your online profile.  Does your profile accurately communicate what you want employers, your community or potential strategic partners … Continue reading

Career Re-Tool Event: Grand Rapids on 10/14/10 #grretool

It is time to evaluate your career planning strategy and to position yourself to grow personally and professionally. The Michigan Tech University – Tech MBA Online program is launching their ‘2010 Career Re-Tool Workshop.’ This is a must attend event … Continue reading

Twitter and (the illusion of) Free Speech

Last week I was on the periphery of a social media storm.  One of my colleagues, Anthony Rotolo, wrote a blog post surrounding an incident on Twitter that involved (mildly) negative tweets, employees from two different companies in hot water, … Continue reading

Our Connected World by the Numbers

There are approximately 6.5 Billion people on the planet and we live in a hyper-connected world where we are increasingly communicated via online.  As you continue to map out your digital footprint think about the Facebook, Twitter, internet connectivity, and … Continue reading

Twitter Chats & Your Personal Brand

We all know by now that Twitter is more than just a fun place to talk to people and learn what’s new, it’s also a huge personal brand generator. Whether it’s Alyssa Milano, a perennial B-list actress with in excess … Continue reading

Brand Ambassadors in The Digital Workplace

This blog post was inspired by David Armano post, “How to be an Effective Corporate Ambassador.” Think back to 1984, some Millennials were just born.  Heck I wasn’t even in high school yet.  What did the workplace look like pre-social … Continue reading