Personal Branding

Brand Insights Detroit Workshop: Re-Branding Detroit Businesses and People

Register: www.brandinsights.eventbrite.com It is time to start working on your branding goals for 2011! Time to re-think your personal and corporate brand strategy for the new decade. We have created an experiential event in the Detroit Eastern Market on Thursday, … Continue reading

Re-Brand Yourself. Stay Relevant.

I came across an old work ID that inspired this blog post. I looked at the picture and thought how much I had changed over the past 14-years since the picture was taken. I interned with New Balance Athletic Shoe … Continue reading

How You Spend Your Time in 2010: 22% in Social Networks

As the year is coming to an end it is a great time to review goals, financials and the value of our time. Which leads me to one of the most important questions how did you spend your time online … Continue reading

Are you Living Life in Default Mode?

Are you living life in Default mode? Wikipedia defines Default: “Default Values are generally intended to make a device (or control) usable “out of the box”. A common setting, or at least a usable setting, is typically assigned.” The more … Continue reading

Social Media: The Relationship Economy

We all live in a global village in a community that is not bound by geography but trust, where Social Media and social sharing is redefining relationships.  Our network consist of a mix of friends that we know in real … Continue reading

Deliver Your Brand

I recently read an article by Matt Mullenweg (founder of WordPress), which many people like Seth Godin have commented on, that was pretty much dead on when it comes to delivering a product.  Here is an excerpt: Usage is like oxygen … Continue reading

The SparkNotes of Personal Branding

Building your brand is a continuous process that will last you your entire lifetime and there are countless ways that you can build and communicate your personal brand both online and in-person. However, to get you started, I have put … Continue reading

Negative Campaign Ads and Their Impact on Personal Branding

What can we learn from negative campaign ads? We can clearly see the mentality of our society. A society that lacks accountability, that blames others for things gone wrong versus one of introspection that is hardwired with a moral compass. … Continue reading

The Value of LinkedIn Recommendations

LinkedIn recommendations seem to be a dime a dozen.  Some profiles show hundreds of recommendations.  Do they really matter? The answer is YES.  Here’s why: LinkedIn is a fairly static social network that relies on the creator of the profile … Continue reading

Be 100%: Complete your Profile.

This blog post is about being 100%. The first impression that most people will have about you will come from one of your online profile.  Does your profile accurately communicate what you want employers, your community or potential strategic partners … Continue reading