Brand Camp ’12 Boston: Branding, Entrepreneurship and Technology Conference
Theme: Build, Innovate + Grow Boston
Coming to Boston: Friday, November 16, 2012
Register at: http://bcu12bos.eventbrite.com
The 2012 Brand Camp University- Branding, Entrepreneurship and Technology Conference will be hosted at Foley Hoag, LLP Law Office in Boston, MA in the Innovation District.
Brand Camp is a gathering of thought leaders, technologist, geeks, and creative’s around a discussion on branding, entrepreneurial thinking, social media and the use of technology. The purpose of Brand Camp is to change how people build, launch, and grow ideas and use technology as personal brands, entrepreneurs, intrapreneurs (employees), startups and corporations.
8:00am-9:00am Coffee, Registration + Networking
9:15am-9:45am The Startup You Economy: How to Develop a Personal Brand that Matters in a Digital World: Hajj Flemings (Founder of Brand Camp)
9:45am-10:15am What is GOOD self-promotion, and when did it become not “icky?”: Peter Shankman (VP/Small Business Evangelist at Vocus)
10:30am-11:00am Lions, Tigers, and Bears: The Evolution of a 35-Year Old Startup: Laurel Ruma (Director of Talent at O’Reilly Media)
11:05am-11:35am Moving Boulders: Obstacles and Opportunities for Women and Minority Entrepreneurs: Kathleen D. Warner (COO of Startup America Partnership)
12:35pm-1:05pm IP Mistakes from the Start-Up’s Perspective, and How to Avoid Them (Prithvi Tanwar and Matthew Eckert (Associates at Foley Hoag, LLP.)
1:10pm-2:10pm Startup Pitches (Boston Startups – Pitch Competition) – Sponsored by Dell
Judges: Kathleen Warner (Startup America), Peter Shankman (H.A.R.O.), LaToya Collins-Jones (Dell), and Bob Lentz (Northeastern University)
2:15pm-2:45pm Content Growth Startegy: Tell Your Story & Be Amazing: C.C. Chapman (Author of Content Rules)
3:00pm-3:40pm How to Become a Player in the Entrepreneurial Ecosystem in Boston
Speakers: Tracy DeForge (Burst)- Moderator, LaToya Collins-Jones (Dell), Bob Lentz (Northeastern University), Shaun Johnson (Boston Startup School), and Josline Mane (BostonTweetup)
3:45pm-4:15pm Using Marketing to Fail Faster: Mike Schnieder (SVP, Director of Digital Incubator for Allen & Gerritsen
4:20pm-5:00pm The Minefield – Navigating Value Creation an an Entrepreneur
Bryant McBride (CEO of Burst)
Peter Shankman – VP/Small Business Evangelist at Vocus, Inc.
C.C. Chapman – Author of Content Rules
Kathleen Warner – COO of Startup America Partnership
Prithvi Tanwas – Associate at Foley Hoag, LLP.
Matthew Eckert – Associate at Foley Hoag, LLP.
Mike Schneider – SVP, Director of Digital Incubator for Allen & Gerritsen
Laurel Ruma – Director of Talent O’Reilly Media
Bryant McBride - CEO/Founder Burst
Tracy Deforge – Co-Founder at Burst
Bob Lentz – Chairman of Northeastern University IDEA Venture Accelerator
Shaun Johnson – Co-Founder of Boston Startup School
LaToya Collins-Jones – Developer at Dell
Joselin Mane – Co-Founder of BostonTweetup
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