Brand Camp Boston Branding Conference Workshops Announced #bcu12


Brand Camp ’12 Boston:  Branding, Entrepreneurship and Technology Conference 

Theme:  Build, Innovate + Grow Boston

Coming to Boston:  Friday, November 16, 2012

Register at:

The 2012 Brand Camp University- Branding, Entrepreneurship and Technology Conference will be hosted at Foley Hoag, LLP Law Office in Boston, MA in the Innovation District.

Brand Camp is a gathering of thought leaders, technologist, geeks, and creative’s around a discussion on branding, entrepreneurial thinking, social media and the use of technology. The purpose of Brand Camp is to change how people build, launch, and grow ideas and use technology as personal brands, entrepreneurs, intrapreneurs (employees), startups and corporations.


8:00am-9:00am Coffee, Registration + Networking 

9:00am-9:15am Kick-off

9:15am-9:45am The Startup You Economy:  How to Develop a Personal Brand that Matters in a Digital WorldHajj Flemings (Founder of Brand Camp)

9:45am-10:15am What is GOOD self-promotion, and when did it become not “icky?”: Peter Shankman (VP/Small Business Evangelist at Vocus)

10:30am-11:00am Lions, Tigers, and Bears: The Evolution of a 35-Year Old Startup: Laurel Ruma (Director of Talent at O’Reilly Media)

11:05am-11:35am Moving Boulders: Obstacles and Opportunities for Women and Minority Entrepreneurs: Kathleen D. Warner (COO of Startup America Partnership)

12:35pm-1:05pm IP Mistakes from the Start-Up’s Perspective, and How to Avoid Them (Prithvi Tanwar and Matthew Eckert (Associates at Foley Hoag, LLP.)

1:10pm-2:10pm Startup Pitches (Boston Startups – Pitch Competition) – Sponsored by Dell

Judges: Kathleen Warner (Startup America), Peter Shankman (H.A.R.O.), LaToya Collins-Jones (Dell), and Bob Lentz (Northeastern University)

2:15pm-2:45pm Content Growth Startegy: Tell Your Story & Be Amazing: C.C. Chapman (Author of Content Rules)

3:00pm-3:40pm How to Become a Player in the Entrepreneurial Ecosystem in Boston
Speakers:  Tracy DeForge (Burst)- Moderator,  LaToya Collins-Jones (Dell), Bob Lentz (Northeastern University), Shaun Johnson (Boston Startup School), and Josline Mane (BostonTweetup)

3:45pm-4:15pm Using Marketing to Fail FasterMike Schnieder (SVP, Director of Digital Incubator for Allen & Gerritsen

4:20pm-5:00pm The Minefield – Navigating Value Creation an an Entrepreneur
Bryant McBride (CEO of Burst)

Conference Speakers

Hajj FlemingsFounder of Brand Camp University

Peter Shankman – VP/Small Business Evangelist at Vocus, Inc.

C.C. ChapmanAuthor of Content Rules

Kathleen WarnerCOO of Startup America Partnership

Prithvi TanwasAssociate at Foley Hoag, LLP.

Matthew EckertAssociate at Foley Hoag, LLP.

Mike SchneiderSVP, Director of Digital Incubator for Allen & Gerritsen

Laurel RumaDirector of Talent  O’Reilly Media

Bryant McBride  - CEO/Founder Burst

Tracy DeforgeCo-Founder at Burst

Bob LentzChairman of Northeastern University IDEA Venture Accelerator

Shaun JohnsonCo-Founder of Boston Startup School

LaToya Collins-JonesDeveloper at Dell

Joselin ManeCo-Founder of BostonTweetup

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