LeBron James: Personal Branding Case Study (Part I)

LeBron James: Personal Branding Case Study (Part I)

Posted on July 19, 2010 WRITTEN BY Hajj E. Flemings
Published in Celebrities Lifestyle Personal Branding Social Media
7 Comments

We are all witnesses.  This message has never rang more true then on July 8th at 9PM EST.  This moment will forever be etched in the history of basketball lore.  The decision, the debate, the letter (Dan Gilbert), and the … Continue reading →

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How to Be Co-signed by Your Cohorts

Posted on July 9, 2010 WRITTEN BY Lawrence Riddick
Published in Celebrities Lifestyle Marketing Personal Branding
1 Comment

LeBron, LeBron, LeBron. LeBron James, NBA superstar, chose to go to the Miami Heat after a summer of deliberation.  After Thursday’s announcement you either love him or hate him.  The story will be buried and exhumed many times over, so … Continue reading →

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