The Blog

Author Archives: Kristi Daeda

Putting the reader benefit into your Personal Brand

If you read the bios of some pretty successful people, you’ll see why truly effective personal branding during job search can be such a bear. Here’s how it often sounds: “Bob Smith is the Vice President of Really Important, Co., … Continue reading

Write your own Manifesto: Letting your passion kick up your Personal Brand

If I asked you if you’re doing work that you’re passionate about every day, what would you say? Would you ask me why it mattered? There are jobs, and then there are callings. There’s a career, and there’s a natural … Continue reading

5 Day Plan to Take the Personal Branding Plunge

Many job seekers find themselves plunged into the world of personal branding by default. You need to find a job, so you have to market yourself. But many of those job seekers have never had to conduct a real job … Continue reading

10 Ways to Write a Standout Resume

Save a recruiter’s weary eyes. Write a fresh, unique, straightforward and easy to read resume, and you’re much more likely to get it read. Here are ten tips on how to keep your resume professional and effective. Prove every word. … Continue reading

Personal Branding: It’s Not What YOU Say.

There’s a lot of personal branding advice out there, much of it really good.  There are guides to SEO for your personal brand, The Brand YU Life, how to answer “What do you do?” to support your personal branding efforts, … Continue reading

Football and your Job Search Brand

Imagine you’re at a pro football game (pick your team, I’m not partial). You’re standing on the field at the 50-yard line, facing the stands. A sea of people face you. Some scream, some cheer, some boo, some watch quietly. … Continue reading