What inspires you in life? This Pantene commercial is about a deaf and mute girl that learns to play the violin against all odds. What challenges do you face in life that you complain about? If she can overcome the odds in her life what is stopping you?
Choose to be different and live your dreams. Don’t live your life to just be like others.
Jason Falls is a thought leader in the new media space and I had an opportunity to talk with him recently about social media strategy.
Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement.
I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.
If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Gary C. Johnson Law Offices, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.
SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)
Nuggets from our Interview
How to Follow Jason
Twitter: @JasonFalls
The word consistency is defined by Webster’s dictionary as steady, regularity, and free from variation. One of the most enduring and important characteristics of strong brands: personal, business, non-profit, or service is consistency. Being consistent is about establishing a pattern of behavior that is expected by your target audience.
This post focuses on numerical or data consistency. Consistency of voice, tone, personality, behavior, culture, image and message are the constants that have to be established and delivered on for all successful brands. The sample group I have selected has been basis to consist of people delivering quality content in a targeted area.
Personal Brands with Numerical Consistency
My sample group consist of Brian Solis, Chris Brogan, Gary Vaynerchuk, PR Sarah Evans, MC Hammer and Kobe Bryant. I took a swag at some very high level data: quantity of tweets and number of blog posts. Let me lay down the ground rules I am not stating by any means because someone tweets a lot they will have a loyal committed following that is organically grown. I am also not saying that because you post regularly that you will become a rock star.
I am focusing on the behavior and patterns of people who are successful in the new media space and adding in the best active basketball player (Kobe Bryant) in the known world based upon results (winning and championships.) There is something that happens when a person goes to work every single day and produces quality stuff. Your reputation begins to spread, your colleagues begin to take notice, promotions begin to surface, and new career opportunities begin to open up. Your network begins to expand because there is something that is inspiring about being around people that produce, being around change agents, and people who are not only passionate but committed to execute on their ideas.
Kobe Bryant is the gold standard for active NBA players by which everyone is being judged against.
(Note: The average number of tweets per day is an average over the life of active Twitter account and is not weighted for current activity.)
Result of Consist Behavior
According to John Jantusch Author of The Referral Engine and Duct Tape Marketing blog he states that it 17 brand impressions of a company before a typical buyer will consider doing businesses. There is a threshold for personal brands as well before customers, career opportunities, and business opportunities will be generated.
What is the result of consistent output of relevant content to a target audience? Consistency creates loyalty, impacts behavior, and connects people emotionally. The business opportunities that can come from consistency are: endorsements, additional financial streams, expanded network, book deals, speaking gigs, and delivering championships to name a few.
The Michigan Technological University’s School of Business and Economics – Tech MBA Online has developed a Career Re-Tool Workshop to help you Re-Tool, Re-Wire and Re-Think your career and future.
This FREE event is designed to enable you to evaluate your career planning strategy and position you to grow personally and professionally. This is a must attend event for job seekers, those in career transitions and people who want to re-tool themselves for promotion in a challenging job market.
Register Today!!!! Seats are limited!!!!
Register at: http://bit.ly/2010retool
Speakers
Hajj E. Flemings – Personal Brand Strategist/Founder of Brand Camp University
Brenda Rudiger – Director of Alumni Relations at Michigan Technological University
Paul J. Hindelang - President at Results Systems Corporation
Agenda
Networking
Re-Tooling yourself with Education
We will explore the value of education as a career strategy to help you stay globally competitive in a challenging job market. This session will focus on the benefits of an MBA and higher education to empower you to reinvent and re-think your future.
Re-Wiring your Career with Social Networks and Online Tools
Come and learn how to rewire yourself through social networks and online channels to connect with companies and identify new career opportunities. Become a person that understands how to translate their network into value.
Re-Thinking your Financial Strategy
Has your 401K got you down? It is time to re-think your financial strategy and prepare financially for your career transition? Come and get fresh new ideas for investing, financial planning, insurance and social security.
The MBA Chat (#mbachat) is a 1-hour discussion on Twitter where anyone can participate in our open source conversation. The Twitter Chat on Thursday, July 8th 8:00pm-9:00pm EST will include Vincent Hunt (@VincentHunt) and Hajj E. Flemings (@HajjFlemings) who will answer questions.
Topic: The Art of a Start-Up
Recently there was an article posted on Michigan Tech MBA Online blog about ‘Thinking Like a Startup‘ that promoted the discussion for this MBA Chat. What drives the thinking of Seth Godin, Jason Fried, Guy Kawasaki, Evan Williams, Paul Graham and others in the Startup world?
Bio
Vincent Hunt is the creator of Beyond Pretty Things; a blog about design, innovation and rocket ships and the founder of the Vincent Hunt Company, a Design Thinking Company, tactical in conceptualizing and developing breakthrough ideas for new products, services and brands. An intuitive design thinker, Vincent is sought after for his keen ability to generate disruptive ideas and insight on emerging creative economy trends.
How to Follow and Participate
To participate you can use http://search.twitter.com or http://tweetgrid.com/. Watch for tweets with the hashtag #mbachat and follow the conversation on the @TechMBAOnline Twitter account.
This chat is sponsored by Michigan Tech MBA Online program: www.mbaonline.mtu.edu.
Re-Thinking who you are though personal brand management.
Lukas Adda
Thx for using my hashtag pic! Great article. Best from Munich/Germany,... more »
Linkbuildr
Awesome tips Hajj! One more benefit of branding yourself is that... more »
HajjFlemings
There are some many things pulling on our time that we have to be... more »
P.O.W.E.R. ORG
Wow! What a year. Time Management is key to success! I must say... more »
My Colleges and Careers
Great advice, Chris. I’ve completed my profile 100%... more »
Brand Camp University
330 West Maple Road #202
Birmingham, MI 48009
(734) 468-0854
