Jason Falls is a thought leader in the new media space and I had an opportunity to talk with him recently about social media strategy.
Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement.
I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.
If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Gary C. Johnson Law Offices, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.
SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)
Nuggets from our Interview
- Social Media strategy: Start with the end in mind.
- Social Media strategy is about setting measurable goals.
- Make your social media goals singular.
- After the goals are established then you can focus on tactics of how to get their.
How to Follow Jason
Twitter: @JasonFalls
Blog: www.SocialMediaExplorer.com
