Side Projects are Bigger than Resumes



Are you focused on building a better resume?  Then my first question is why?

This is a rhetorical question and your answer probably goes something like this. To get my dream job I was taught to go to college, get an education and work that job for 30 plus years.

Part of that process is to put your experience and education on a 8.5 x 11 inch rectangle and tell the world how great you are.  What if I told you not to forget about your resume, but to change your focus and focus on creating something that matters?  i.e. A Project

Evan Williams talk at TED centered around side projects, which is how Twitter was birthed.

The Building a Better Mousetrap Mentality

We have all heard the saying, “Build a Better Mousetrap.”  William C. Hooker invented the spring-loaded mousetrap in 1894.  Since its creation there have many different versions:  electric, live-catching, glue, inert gas and the list goes on.  What has the outcome been of these upgraded mousetraps?  Better materials??  Bragging rights??  You feel cooler about using them??

How do you build a better resume? The same way you build a better mousetrap right?  You create an online resume with links right?  You use social channels right?  As a practitioner in the personal branding it is easy to force-feed this mindset down peoples throats.  (Note:  I am not saying go drink the Kool-Aid and throw away your resume, but re-think what you are focused on.)

Game Changers and their Projects

Listed below are four people who are working on some cool personal projects who won’t need a resume to get their next gig.  Guaranteed. These projects are creating major opportunities for these individuals and I guarantee you they are not tweaking their resume to death.  They are working on projects that people care about that they have a passion for.

•    Noah Brier – Creator of BrandTags.net – Fast Company 100 Most Creative People in Business (2009)
•    Evan Williams -  Founder of Twitter (Enough said)
•    Gina McCauley – Founder of Blogging While Brown – Essence Magazine 25 Most Influential African- Americans (2007)
•    Noah Everett –  Founder of Twitpics – Twitter’s most popular photo sharing site.  Valued at $10 Million?

What is your side project?


Hajj E. Flemings

Author: Hajj Flemings is the founder of Brand Camp University . He has been featured on Fox 2 News (http://bit.ly/Hajj_Fox2News), ESPN.com and BusinessWeek.com on the subject of Personal Branding. His clients include Walt Disney, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division). He has spoken at Iowa State University, Davidson College, University of Michigan and numerous colleges and universities around the nation on personal branding, social media and career development to crowds of 3,500 plus.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    I have to agree. I also think by creating side projects you learn about business planning, biz development, how to manage your life amongst other things. You can really learn a lot by trying to build yourself up that way.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    I have to agree. I also think by creating side projects you learn about business planning, biz development, how to manage your life amongst other things. You can really learn a lot by trying to build yourself up that way.

  • william

    I agree totally. I love having side projects, the day to day churning of my regular day job always sees my creative side come in snippets. I jot them down and then apply them to my after hours projects. Doing this has seen the company (www.idlogik.com) over the past year and hopefully will turn full time soon

  • william

    I agree totally. I love having side projects, the day to day churning of my regular day job always sees my creative side come in snippets. I jot them down and then apply them to my after hours projects. Doing this has seen the company (www.idlogik.com) over the past year and hopefully will turn full time soon