Macintosh System 7.5.5, originally uploaded by mczolton.
What is your Personal Branding OS (Operating System)?
Every person has an operating system (OS) and is wired and socialized into the person they are today. Success in life and work is based upon your level of understanding of how you are wired.
What is an operating system?
Definition of Personal Brand Operating System (OS): An operating system (OS) is an interface between your personal brand and you; an OS is responsible for the management and coordination of activities and the sharing of resources of your personal brand. This relieves application like Twitter, Facebook, and Linkedin from the responsibility of managing the details of your life which they were never intended to do. These applications are merely tools that help you communicate, package, and connect your personal brand to opportunities.
The Three Personal Branding OS:
o Builder – A person who works for someone other than themselves and builds their personal resume while they build someone else’s dreams.
o Grustler – A person who work a daily grind and a side hustle at the same time. (This is traditionally a transition state.)
o Leaper – Is a pure entrepreneur, someone who works for themselves.
Our educational system teaches us all to be builders. What if I am wired to be a leaper? How do I learn to leap? Can entrepreneurship be taught? Do I grustle? Or do I continue to build someone else’s dream. Each personal brand OS can lead to success economically but total profitability and fulfillment requires ID’ing your OS.
What are the benefits of upgrading your OS
o Operating in your Genius
o Develop your business model
o Develop a unique user experience
o Configuring your life for complete profitability (economically, spiritually, psychologically, mentally, and physically)
o Utilize the social web that maximizes your OS
The personal branding industry is creating a uniformed army shortly we will all look the same, we will have a blog, Facebook page, and we will all tweet. It is time for you to create a unique user experience that separates you from your competition. Break the mold, do something unique.
Remember “Great minds don’t think alike, they think differently.”
