Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands become more human to build better communications and relationships with consumers toward driving brand awareness, loyalty, and purchase intent. She was formerly a Senior Social Media Strategist at R/GA, the digital agency of the decade, and SVP, Social Media for the Advertising Research Foundation, where she was responsible for expanding the ARF’s social media presence, and managing the ARF Social Media Council. In her role there, she also guided members on how they could best utilize social media to gain insights and achieve their business objectives.
Prior to the ARF, she was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, and wrote the Digital Media Diva blog. Also a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop, and the intersection of music and technology.
Before Fast Company, Lynne served as the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she managed marketing, editorial, production, business development, and sales operations for the magazine’s Web sites and mobile properties.
