Andrea Harrison (@190east) is the Digital Brand Director for PepsiCo Beverages, focused on digital brand marketing including Paid, Owned and Social Media across the beverages portfolio. Most recently Andrea led the digital efforts for Super Bowl XLVI, XLVII, Seasons 1 and 2 of The X FACTOR and the Pepsi brand campaign featuring One Direction and Drew Brees. Andrea is also founder and team lead for Pepsi’s start-up initiative, Pepsi Digital Labs, fostering collaboration and making media investments with early stage start-up companies. Previously Andrea was the Vice President for Strategy at Razorfish in New York City responsible for cross-functional and cross-agency leadership, building digital and marketing strategy for global clients such as Unilever, Ford Motor Company, Kraft, Sony, Victoria’s Secret and Mercedes-Benz.
Tweet
