Brand Camp ’09 Workshop Description -KEYNOTE: Rohit Bhargava, Senior VP, Strategy & Marketing, Ogilvy 360 Digital Influence/Author of “Personality Not Included”
Chances are if you are going to be at Brand Camp U, you already buy into the idea that building a personal brand is an important thing for your present and your future. In the social media charged world, you’d almost be crazy NOT to want a personal brand, right? But your personal brand is about a lot more than yourself and your own dreams. It can also be about the impact you want to have on the world. Sound like a lofty goal? You bet it is. In this interactive session, Rohit will share some of his top tips on how he has built his own personal brand into something far beyond an exercise in egotism and self-congratulation. Filled with real life examples of what has worked (and what hasn’t!), Rohit will take you through the elements of his own personal brand and how he’s built one of the most popular marketing blogs on the web, authored a best selling book published in 8 languages (so far) and kept his day job at one of the largest marketing agencies in the process.
To hear this session, register for Brand Camp ’09. You won’t want to miss Rohit.
