Today we are announcing the Brand Camp ’11 - Detroit Personal Branding 2.0 Conference Workshops.
Hajj Flemings
Disrupting the Business World with your Personal Brand
With close to billion brand stories being told in all the major social networks how does an individual stand out? The science of human brand design is about taking ‘Disruptive Talent’ (hyper-connected people) and helping them clearly articulate their brand story in three dimensions (in-person, in-print, and online). The goal of this workshop is to help you integrate your values, passion and human capital into a personal brand persona through digital technology. This message is relevant to entrepreneurs and corporate ambassadors to help them communicate and create sustainable value.
Josh Linkner
Creativity: Your Most Important Brand Attribute
In today’s sea of sameness, standing out from the pack is mission critical. Creativity has become the currency of success in the new era of business, and life. In this interactive talk, Josh helps both organizations and individuals jumpstart their creativity and embrace their own unique voice when crafting brand strategy. The audience will learn specific techniques from Josh’s NY Times Bestselling book, Disciplined Dreaming as well as hear gripping stories from his experience as a four-time entrepreneur, venture capitalist, and jazz musician.
Melinda “Small Biz Lady” Emerson
From Corporate to Small Business Ownership
Everyone has good ideas, but making the leap from corporate America to small business ownership can be overwhelming. If you want to succeed as your own boss there are some questions that need answers. How much money do you need to make to be happy? Should you start or buy a business? Is franchising for you? How much money will you need to start? Are you fit to work from home? These are just some of the questions Melinda Emerson “Smallbizlady” will help you answer in the talk, “From Corporate to Small Business Ownership.” She has developed a go/no go decision process for would be entrepreneurs based on her bestselling book, “Become Your Own Boss in 12 Months.”
Spike Jones
Word of Mouth and Your Personal Brand
Every brand – even yours – attracts like-minded people based on who they are and what they stand for. And yes, it begins with the brand. But how do you build a brand that lasts? How do you attracts fans and give them the tools that they need to spread your message without making them feel like a marketing tool? No, not all roads lead to social media. In fact, 93% of word of mouth conversations still happen offline. We’ll explore what makes a brand stick and how to build one that will last – both online and off.
Craig Bierley
Using Technology to Pull a Brand Forward
2D product brochures go 3D. How a brand uses QR technology to unlock the power of the printed page, providing consumers rich, informative videos. It’s a modern shopping experience. Quick reference tools, product demonstrations and stories of what can really happen in life when you never say never, demonstrating why GMC vehicles aren’t made to sit in the showroom.
Startup Panel – Best Practices on Launching and Running a Startup
