What inspires you in life? This Pantene commercial is about a deaf and mute girl that learns to play the violin against all odds. What challenges do you face in life that you complain about? If she can overcome the odds in her life what is stopping you?

Choose to be different and live your dreams. Don’t live your life to just be like others.

Every person has an operating system (OS) and is wired and socialized into the person they are today.  Success in life and work is based upon your level of understanding of how you are wired.

What is an operating system?

Definition of Personal Brand Operating System (OS): An operating system (OS) is an interface between your personal brand and you; an OS is responsible for the management and coordination of activities and the sharing of resources of your personal brand.  This relieves application like Twitter, Facebook, and Linkedin from the responsibility of managing the details of your life which they were never intended to do.  These applications are merely tools that help you communicate, package, and connect your personal brand to opportunities.

The Three Personal Branding OS:

o    Builder – A person who works for someone other than themselves and builds their personal resume while they build someone else’s dreams.
o    Grustler – A person who work a daily grind and a side hustle at the same time.  (This is traditionally a transition state.)
o    Leaper – Is a pure entrepreneur, someone who works for themselves.

Our educational system teaches us all to be builders.  What if I am wired to be a leaper?  How do I learn to leap?  Can entrepreneurship be taught?  Do I grustle?  Or do I continue to build someone else’s dream.  Each personal brand OS can lead to success economically but total profitability and fulfillment requires ID’ing your OS.

What are the benefits of upgrading your OS
o    Operating in your Genius
o    Develop your business model
o    Develop a unique user experience
o    Configuring your life for complete profitability (economically, spiritually, psychologically, mentally, and physically)
o    Utilize the social web that maximizes your OS

The personal branding industry is creating a uniformed army shortly we will all look the same, we will have a blog, Facebook page, and we will all tweet.  It is time for you to create a unique user experience that separates you from your competition.  Break the mold, do something unique.

Remember “Great minds don’t think alike, they think differently.”

GENIUS (SIMON), 1980, originally uploaded by galessa’s plastics.

There is a genius inside of everyone. Operating in your genius has nothing to do with scoring 140 on your IQ test. It is tapping into your God given talents and abilities and developing them to their fullest.

Data shows us that we only use about 10% of our brain capacity and I am a strong believer that this is due largely because we have no interest in the work that we do. So why on earth would you ever challenge yourself to tap into your hidden potential and unlock your inner genius? The golden handcuffs of the American dream have handicapped most people’s thinking and locked them into a passionless existence.

When you love what you do you think creativity to solve problems. The premise of personal branding is: Unlocking your inner genius and connecting it to your passion and addressing a specific problem that can lead to profitability – emotionally, mentally, psychological, spiritually, and economically.

Geniuses

Personal Brands Inner Genius Accomplishments
Michael Jackson Musician King of Pop
Tiger Woods Golfer Defines Golf
Seth Godin Marketer Marketing Guru
J.K.Rowing Author First Billionaire Author

Are these individuals smarter than you or me? What if Michael never became a musician? What if Thriller was never made? What if Tiger never played Golf? What if Seth never wrote his best selling books? What if J.K. Rowing decided to act on her suicidal thoughts never wrote Harry Potter? Their success is connected to them finding out what their good at and out working their competition.

Personal Branding Note: Personal Branding Should help you identify, package, and build awareness of your inner Genius.

What if your job has nothing to do with your inner Genius? Could you transition? Are you stuck between a genius and a job?