‘Founder of Apple’ – The One-Line Bio of Steve Jobs

Posted on October 6, 2011 WRITTEN BY Hajj E. Flemings
Published in Uncategorized
3 Comments

I started working on this blog post a week before the death of Steve Jobs; I have recently been obsessed with the meaning of a Bio. We live in an era of globally famous celebrities that have no real talent or real substance (i.e. Snooki). I am more convinced than ever that significances is embodied in a, ‘One-Line Bio.’ This idea was inspired by Steve Jobs bio, which reads, ‘Founder of Apple’ now let’s break down what that really means.

• He created the personal computer and revolutionized the computer industry.

• He founded Pixar and revolutionized the animation industry.

• He created the iPod and iTunes and revolutionized the music industry.

• He created the iPhone and revolutionized the mobile phone industry.

• He created the iPad revolutionized the tablet industry.

• He created the app store and iTunes and revolutionized online buying

As a personal brand strategist I have been doing a lot of thinking about, bios. What is the appropriate length of a good bio and what should it contain? I am convinced the more important you are the shorter your bio becomes. When I first started speaking publically I focused on creating a full-page bio backed with stuff to make me sound important to the outside world. As I started to really accomplish something I realized that I had a lot of fluff that needed to be replaced it with stuff that really mattered.

This drove me to think about one of the greatest business icons in the history of business, Steve Jobs. Steve jobs was a college dropout (he dropped out of Reed Community College), he was reject by Atari, fired by Apple (The Board of Apple), re-hired by Apple (to Save the company) and has disrupted five industries. If a CEO is extremely fortunate and his or her timing is perfect they might impact one industry, but disrupting five industries is unheard of. He created the one of the greatest devices in history, the iPhone that is revolutionizing how we experience life. He has started to drain the pool of PC sales with the iPad a device that doesn’t replace your Mac Book Pro or iPhone. Steve was the master of meeting ‘Undiscovered Wants.’

Thanks Steve for changing the world! Now what do you want your, ‘One-Line Bio’ to read?


Published in Uncategorized

Hajj E. Flemings

Author: Hajj Flemings is the founder of Brand Camp University . He has been featured on Fox 2 News (http://bit.ly/Hajj_Fox2News), ESPN.com and BusinessWeek.com on the subject of Personal Branding. His clients include Walt Disney, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division). He has spoken at Iowa State University, Davidson College, University of Michigan and numerous colleges and universities around the nation on personal branding, social media and career development to crowds of 3,500 plus.

  • Gsideman

    You are so right, Hajj. Fewer words speaks volumes, and Jobs taught us that minimal everything is good. You remind us that the more you have to push “impressive” facts and stats, the less impressive we really are. 

  • http://www.BrandCampU.com HajjFlemings

    Less is better.  Typically we are more consumed with style versus substance.  I truly believe that simplicity is the hardest thing to achieve it is easy to add steps but can you reduce steps or things and maintain the same meaning, relevance or value?

  • http://www.facebook.com/people/Jamie-Favreau/712406420 Jamie Favreau

    I am not even an Apple person but you are correct he didn’t ask for permission to do what he was doing.  He did it and then knew there would be value later which he was correct on.