It has been over 20-years since Marvin Gaye’s sang the national anthem at the 1983 NBA All-Star game in Los Angles, and it is chronicled as one of the greatest renditions ever. What lessons can be learned from watching the national anthem?
The 5-Personal Branding lessons
- Integrate your Personal DNA – Personal Branding is about exposing people to what makes you special. Your image, your style, and your presence are centric to what draws your fans, your community, or your tribe to you as Seth Godin would say. Be who you are! You can set-up Fan pages, tweet all day, and have a million dollar website but if you don’t bring your personal DNA to the table you are wasting time and money.
- Take Everything to the Next Level: No matter what it is that you do it can always be taken to the next level even it if is the national anthem which is a poem originally written by a 35-year-old lawyer and amateur poet, Francis Scott Key in 1814.
- Mastery – Success is about mastery. Malcolm Gladwell calls it ‘10,000 hours’ and Jim Collins says, ‘Good is the Enemy of Great’ but personal branding is about consist delivery of excellence in a focused area.
- Social Media isn’t about technology – Social Media as we call it today is not about the technology. The technology will change as it has from radio, to TV, to the Internet. Social media is another medium to communicate your compelling story.
- Be Original – If you compare the greatest national anthems of all-time each artist brought something unique and original to the table. Be original and always bring your worldview to your art.
As a personal brand what impact will you make? Will people continue to talk about the legacy, the impact, and the mark you made 20-years after you are gone?
I was inspired to write this after reading a Facebook post from Marjora Carter.
Thanks Majora!!!
From ‘The Brand Man’
Leave your Mark!!!!
